Responsibilities

• Own and maintain HubSpot Marketing Hub and CRM architecture.
• Build and optimize lists, workflows, sequences, forms, and landing pages.
• Create and manage email campaigns, nurture sequences, and automation flows.
• Implement lead scoring models and lifecycle stage management.
• Ensure CRM hygiene, deduplication, and segmentation best practices
• Manage HubSpot integrations (ZoomInfo, CallRail, ConnectWise, etc.).
• Troubleshoot sync issues between marketing and sales systems.
• Oversee data imports, exports, and enrichment processes.
• Evaluate and recommend new tools or automation improvements
• Build campaign infrastructure inside HubSpot (lists, workflows, triggers).
• Create segmentation strategies for targeted outreach.
• Support ABM and ZoomInfo-driven outbound efforts.
• Conduct A/B testing and performance optimization
• Build dashboards for marketing KPIs and attribution.
• Track MQL, SQL, pipeline, and revenue influence.
• Monitor campaign performance and recommend improvements.
• Present monthly marketing performance reports
• Document HubSpot processes and SOPs.
• Train team members on automation and CRM best practices.
• Maintain compliance with internal data governance standards

Requirements

• 5–8+ years of marketing operations experience
• Advanced proficiency in HubSpot Marketing Hub & CRM (required).
• Experience integrating HubSpot with ZoomInfo and other sales tools.
• Strong understanding of email marketing, automation logic, and segmentation.
• Experience building workflows, sequences, and attribution models.
• Working knowledge of APIs and integration tools (Zapier, native integrations, etc.).
• Strong analytical and reporting skills.
• Highly detail-oriented and process-driven.
• HubSpot certifications strongly preferred

Nice To Have

• HubSpot certifications strongly preferred

Benefits

• Comprehensive Health Plans / HMO (Employee & Dependent/s)
• Life Insurance
• Flexible Benefit Reimbursement (Dental/Vision/Mental Health/Wellness/Government Contributions)
• Paid Time Off (starts at 15 days per year)
• Maternity/Paternity Leave
• Paid US Holiday
• Night Shift Bonus
• Salary Advancement/Loan
• Health & Wellness Program
• Company-paid training and certification