Senior Marketing Operations Specialist at Nutanix Indonesia | San Jose, CA | $120K/yr – $140K/yr

Senior Marketing Operations Specialist

San Jose, CA (On-site)

$120K/yr – $140K/yrSenior Level5+ years expFull time

Posted 5 months ago

Own end-to-end funnel design and Martech integrations to optimize lead-to-revenue in a B2B setting.

Own the end-to-end lead-to-revenue funnel design across Salesforce, MAP, and CDP.
5+ years in Marketing or Revenue Operations with hands-on Salesforce and funnel architecture.
Build scalable architectures, ensure data integrity, and develop multi-touch attribution aligned to business goals.

Own the end-to-end lead-to-revenue funnel design across marketing and sales systems (e.g., Salesforce, MAP, CDP).
Define and enforce lifecycle stages, lead statuses and routing logic.
Partner with Theater Operations and Marketing/Sales to continuously identify gaps and optimize conversion rates
Diagnose funnel leakage and implement structural fixes (not just reporting on it).
Design and maintain multi-touch attribution models aligned to business goals.
Ensure accurate campaign and touchpoint tracking across all channels.
Translate attribution insights into actionable recommendations
Act as the primary technical owner for Salesforce marketing data model and related integrations
Design and maintain scalable architectures across tools (MAP, enrichment vendors, CDP, analytics platforms).
Lead system configuration, automation, and data flow design (workflows, APIs, sync logic).

5+ years of Marketing Operations or Revenue Operations experience, with deep hands-on ownership of Salesforce and Marketing Funnel architecture in a B2B environment
Proven experience designing and scaling lead-to-revenue funnels, including lifecycle stages, lead statuses
Strong expertise in Salesforce data models, workflows and integrations, with ability to architect and optimize complex system ecosystems
Demonstrated experience building and maintaining attribution models (multi-touch, first/last touch or custom) and ensuring data integrity across channels
Advanced proficiency in marketing automation and technology operations with a focus on scalability and efficiency - not just execution
Experience with tools such as Leandata, Salesforce, Adobe Measure, CaliberMind or similar solutions for data orchestration, attribution and routing
Strong understanding of data architecture, data flows, and system integrations (APIs, sync logic, data transformations)
Ability to operate independently and lead technical initiatives end-to-end, from problem definition through implementation and optimization
Experience with AI tools is a plus

medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave)