Marketing Operations Specialist
DIGITAL ELEMENTS LLC
USA (Remote)
$50K/yr - $60K/yrIn-houseFull-timeMid level
5 hrs ago
Senior Marketing Operations Specialist
USA (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 4 months ago
Job Summary
Own and optimize the CRM integrations and data flow across HubSpot and Salesforce, aligning marketing, sales, and RevOps workflows with GTM goals. Drive data governance, automation, and reporting to improve campaign execution and measurement.
- HubSpot/Salesforce integration expert: govern field mappings, sync rules, and data quality across martech stacks.
- Automation and lifecycle ownership: build/maintain workflows for lead lifecycle, scoring, routing, and nurture programs.
- Campaign enablement and reporting: support segmentation, campaign QA, and dashboards to track funnel health and attribution.
Job Description
Responsibilities
- Serve as a subject matter expert for HubSpot and Salesforce integrations, supporting marketing, sales, and RevOps stakeholders on best practices, field governance, and workflow processes.
- Manage and optimize integrations between HubSpot, Salesforce, and related martech platforms, including routing tools, enrichment systems, ABM platforms, and analytics tools.
- Maintain field mappings, object relationships, lifecycle stages, and sync rules to ensure accurate and reliable data flow across systems.
- Monitor and troubleshoot sync issues, workflow conflicts, API-related errors, and data inconsistencies.
- Support ongoing CRM maintenance, including property management, form updates, segmentation, and user support.
- Build, maintain, and optimize automated workflows supporting lead lifecycle management, lead scoring, segmentation, routing, nurture programs, and campaign execution.
- Partner with Demand Generation and RevOps teams to ensure workflows align with GTM objectives and attribution requirements.
- Support campaign execution within HubSpot, including audience segmentation, list management, email deployment, and QA processes.
- Identify opportunities to improve operational efficiency through automation and process enhancements.
- Support data governance initiatives by maintaining clean, standardized, and reliable marketing and sales data.
Momentive
As a premier global high-performance silicones and specialties company, Momentive creates solutions that improve quality of life for people and enable a more sustainable future. Our products are the result of a tireless pursuit of progress where the sun never sets on our global marketing and R&D efforts, resulting in innovations that help propel our customers’ businesses forward and positively impact all aspects of life – today, tomorrow, and into the future.
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