Responsibilities

• Own the administration, governance and optimization of HubSpot and serve as Marketing’s primary partner for its integration with Salesforce and other marketing platforms.
• Manage end-to-end email marketing operations, including campaign builds, testing, scheduling, deployment, quality assurance, deliverability and ongoing optimization.
• Develop and manage marketing automation, nurture programs and lifecycle journeys that support acquisition, engagement, conversion, renewal and re-engagement across WorldatWork programs and audiences.
• Own marketing audience segmentation and targeting, including dynamic lists, personalization, suppression criteria and campaign audiences, in partnership with internal business and data stakeholders.
• Ensure accurate flow and appropriate use of marketing and customer data across HubSpot, Salesforce and other platforms; partner with internal teams on data quality, governance and database health.
• Translate campaign and business objectives into scalable marketing workflows and automated customer experiences, identifying opportunities to connect audiences across membership, education, research, events and other offerings.
• Establish and maintain standards for campaign setup, tracking, lead capture, lifecycle management and marketing data practices to support consistent execution and measurement.
• Serve as Marketing’s martech subject-matter expert, evaluating platforms, integrations and process improvements and partnering with IT, vendors and internal stakeholders to optimize the marketing technology ecosystem.
• Partner with integrated marketing, growth and analytics, creative and agency resources to execute high-volume, multi-channel campaigns efficiently and effectively.
• Continuously identify opportunities to automate manual processes, improve workflows and increase the efficiency, quality and scalability of marketing operations.

Requirements

• 5+ years of experience in marketing operations, marketing automation, lifecycle marketing, CRM or related disciplines, with demonstrated ownership of marketing systems and processes.

Benefits

• ongoing professional development training opportunities, health, dental, vision, well-being, health savings, flexible spending, retirement, and annual discretionary bonus.