Responsibilities

• Develop and execute marketing strategies that generate qualified leads and support company appointment, demo, sales, and revenue goals.
• Build annual, quarterly, and monthly marketing plans based on revenue targets, sales capacity, seasonality, service areas, and appointment availability.
• Forecast expected lead volume, appointments, completed demos, sales, revenue, and acquisition costs by marketing channel.
• Evaluate marketing performance based on downstream results—not lead volume or cost per lead alone.
• Identify which channels, audiences, offers, services, and geographic areas produce the highest-quality appointments and revenue.
• Adjust targeting, messaging, offers, budgets, and channel mix based on lead quality and full-funnel performance.
• Partner with leadership, the Call Center Supervisor, and sales leadership to ensure marketing efforts match the company’s operational and sales capacity.
• Identify new channels, customer segments, service areas, partnerships, and campaigns that can generate additional qualified appointments.
• Manage marketing channels including Meta advertising, Google Ads, SEO, Google Business Profile, email, SMS, social media, website initiatives, lead vendors, referral programs, and other digital and traditional campaigns.
• Oversee campaign strategy, audience targeting, creative direction, offers, landing pages, forms, tracking, and conversion paths.

Requirements

• 3+ years of marketing leadership experience.
• Direct experience leading marketing for an appointment-driven business in which leads are contacted, qualified, scheduled, and converted by a call center or sales team.
• Demonstrated success generating quality leads that convert into appointments, completed consultations or demos, sales, and revenue.
• Strong understanding of the complete lead-to-sale funnel and the factors that influence conversion at every stage.
• Proven ability to optimize marketing based on appointment quality and downstream revenue—not lead volume alone.
• Experience creating forecasts and performance reports for leads, appointments, demos, sales, acquisition costs, and revenue.
• Strong working knowledge of Meta advertising, Google Ads, SEO, email, SMS, social media, and lead-generation strategy.
• Experience working with website content management systems, preferably WordPress.
• Experience working with CRM platforms, preferably GoHighLevel.
• Ability to optimize CRM workflows, automations, attribution, lead routing, reporting, and follow-up processes.

Preferred

• Experience in home services, home improvement, remodeling, construction, or another appointment-based consumer-services business is strongly preferred.

Benefits

• Health benefits
• Paid time off
• Remote work environment