Responsibilities

• Own Campaign Operations Excellence
• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize an efficient production model using a combination of internal teams, marketer self-service, and external agency or managed-service resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components that help marketers work faster while maintaining quality and consistency.
• Drive operational excellence by measuring and improving campaign production timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks and opportunities across the campaign lifecycle and implement improvements that accelerate time-to-market, increase quality, and drive outcomes.
• Establish clear expectations, operational metrics, and continuous improvement practices across campaign operations.
• Unlock Marketing Capabilities to Drive Growth
• Own the campaign operations capability roadmap, translating business priorities and marketer needs into scalable campaign execution, personalization, and automation capabilities.
• Partner with Marketing, Revenue, Digital, and Product leaders to align campaign investments and operational priorities with growth objectives.

Requirements

• 10+ years of experience in marketing operations, campaign operations, marketing automation, or related marketing technology and production functions, including experience leading teams in complex enterprise environments.
• Demonstrated experience building and operating efficient, scalable campaign production or marketing automation models.
• Strong understanding of marketing strategies, campaign operations, marketing automation, workflow management, and production processes.
• Experience translating business and marketer requirements into technology, process, workflow, or automation solutions.
• Demonstrated experience improving operational efficiency, campaign velocity, quality, and time-to-market.
• Strong understanding of personalization, segmentation, customer journeys, testing, and campaign optimization.
• Experience managing internal production teams alongside external agencies, managed services, or other flexible resource models.
• Strong analytical skills and experience using operational and performance data to drive prioritization and continuous improvement.
• Ability to balance strategy with operational execution and technical problem solving.
• Strong executive communication, marketing partner management, and cross-functional leadership skills.

Preferred

• Hands-on expertise with marketing automation platforms, with Salesforce Marketing Cloud strongly preferred.
• Proficiency with Workfront or other enterprise workflow and work management platforms.
• Success operating within centralized marketing operations organizations or center-of-excellence models.
• Success supporting large-scale B2B, B2C, and/or B2B2C campaign operations.
• Expertise building personalization programs and automated customer journey capabilities.
• Working knowledge of AI-enabled marketing workflows, content operations, and campaign optimization.
• Strong understanding of email, audience data, and customer communication governance, including CAN-SPAM, CCPA, GDPR, consent management, accessibility, deliverability, and privacy requirements.
• Industry background in education, EdTech, SaaS, digital learning, publishing, or similarly complex enterprise environments.