Responsibilities

• Own the day-to-day management and evolution of H&R Block's brand governance model, ensuring consistent application of brand standards across the enterprise.
• Serve as a trusted advisor to cross-functional teams, providing guidance on brand standards, messaging, visual identity, and best practices.
• Monitor marketplace and internal executions to identify opportunities to strengthen brand consistency and effectiveness.
• Develop and lead programs that educate, equip, and inspire associates to understand and activate the H&R Block brand.
• Create training materials, workshops, onboarding resources, and self-service tools that increase brand fluency across the organization.
• Build scalable systems and resources that empower teams to create brand-aligned work more independently and efficiently.
• Support the development and evolution of brand standards as customer needs, business priorities, and market conditions evolve.
• Support planning and execution of select brand initiatives
• Help coordinate internal activation programs that engage associates and build pride, advocacy, and connection to the brand.

Requirements

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
• 5+ years of experience in brand management, brand operations, integrated marketing, project management, communications, or related fields
• Experience managing complex projects involving multiple stakeholders and priorities
• Strong understanding of branding principles, governance, and marketing operations
• Exceptional organizational, communication, and relationship-building skills
• Demonstrated ability to create structure, improve processes, and drive alignment across teams
• Strong presentation, facilitation, and training capabilities
• Ability to balance strategic thinking with operational execution

Preferred

• Experience supporting enterprise brand programs or governance initiatives
• Experience developing training, enablement, or change management programs
• Experience working with cause marketing, community engagement, or ESG-related initiatives
• Experience managing agencies, vendors, or external partners
• Familiarity with marketing technology, digital asset management, workflow systems, and AI-enabled marketing tools

Benefits

• competitive pay, comprehensive benefits, and support for life both in and outside of work.
• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.