Responsibilities

• Serve as a marketing stakeholder and subject matter expert for marketing automation, email service platforms, and related CRM and CDP initiatives, acting as a counterpart between Marketing, Sales, Customer Experience, and Technology teams.
• Partner with cross-functional stakeholders to enhance lead management, customer engagement, and lifecycle marketing capabilities that support business growth objectives.
• Identify opportunities to improve marketing effectiveness through automation, process optimization, reporting, segmentation, and data-driven decision making.
• Represent marketing priorities and requirements in CDP and marketing technology initiatives, collaborating with business and technical teams to define needs, support testing, and facilitate successful implementation and adoption.
• Help shape future-state CDP, CRM, and marketing automation strategies, including marketing journeys, workflows, lead management processes, and data management best practices.
• Champion user adoption and effective utilization of marketing technology capabilities through ongoing collaboration, training, communication, and process improvement efforts.
• Partner with Technology and other business stakeholders to support continuous enhancement and optimization of marketing automation capabilities and performance.
• Bring strong working knowledge of key marketing technology categories including automation, CRM, customer data, consent, attribution, content, events, and analytics platforms to support execution of projects led by stakeholders within and outside of Marketing.
• Translate Marketing goals, campaign needs, customer experience requirements, and operational processes into clear business requirements, workflows, testing expectations, documentation, and actionable next steps for the appropriate owning teams.
• Maintain Marketing-facing documentation that clarifies workflows, handoffs, dependencies, testing expectations, business rules, risks, launch readiness, and operational processes.

Requirements

• 5+ years of experience in Marketing Technology, Marketing Operations, Digital Marketing, CRM, or a related discipline.
• Strong understanding of marketing technology ecosystems, including marketing automation, CRM, CDPs, customer data management, audience segmentation, lifecycle marketing, consent management, analytics, attribution, campaign operations, and lead management best practices.
• Hands-on experience with HubSpot Marketing and Sales Hub, including workflows, forms, lists, segmentation, lead routing, email automation, campaign setup, governance, and platform administration. Experience with Microsoft Dynamics CRM or a comparable enterprise CRM platform preferred.
• Experience supporting CRM and marketing technology implementations, enhancements, optimization, and adoption efforts as a business-side Marketing stakeholder.
• Proven ability to translate business needs into requirements, workflows, process documentation, testing plans, issue resolution, and scalable operational procedures.
• Experience supporting QA and UAT for marketing systems, campaigns, customer journeys, forms, landing pages, and integrated digital experiences.
• Ability to identify, analyze, and communicate data, tracking, reporting, workflow, and process issues impacting marketing effectiveness, customer experience, and campaign performance.
• Strong project management and organizational skills, with the ability to manage timelines, dependencies, risks, stakeholder communications, and cross-functional initiatives across Marketing, Sales, Technology, Data & Analytics, and external partners.
• Excellent communication skills with the ability to translate technical concepts into practical, business-friendly language and drive adoption across teams.
• Demonstrated success serving as a marketing stakeholder, requirements lead, or cross-functional partner on technology-enabled initiatives, collaborating effectively with Technology, Data & Analytics, and Engineering teams.

Benefits

• Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving
• Time Off: Generous PTO, paid holidays, and your birthday!
• Volunteer Time: Paid hours to give back to causes you care about
• Financial Security: 401(k) with company match
• Family Support: Paid parental leave, paid bereavement leave, and access to our Employee Assistance Program
• Career Growth: Tuition reimbursement to help you level up your skills
• Exclusive travel discounts, incentives and more!