Senior Marketing Operations Specialist

Sycamore, IL (On-site)

$87K/yr – $117K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the marketing operations backbone by optimizing Aprimo DAM and Monday.com processes, building scalable governance, and aligning cross-functional work to deliver faster, higher-quality campaigns across IMG and subsidiaries.

  • Own Aprimo DAM with metadata, taxonomy, workflows, and governance to improve usability and compliance.
  • Optimize Monday.com as the central project-execution platform with standardized workflows and dashboards for visibility.
  • Lead cross-functional governance and translate usage insights into actions that reduce bottlenecks and improve on-time delivery.

Job Description

Responsibilities

  • The Senior Marketing Operations Specialist improves and scales how work gets done across the IDEAL Industries Marketing teams by owning core systems, clarifying cross‑functional workflows, and leading disciplined execution.
  • This role serves as the system owner for IDEAL Industries’ Digital Asset Management platform (Aprimo) and the operational lead for marketing project management through Monday.com.
  • With foresight and a strong understanding of how marketing teams operate, this role designs, governs, and continuously improves systems and processes that connect daily work to broader business and brand priorities.
  • This position will use insight to shape cross‑functional work, build clarity and alignment across teams, and translate insight into action and outcomes, improving efficiency, quality, and on‑time delivery across marketing communications, brand, and creative teams.
  • They will sit within our corporate Integrated Marketing Group (IMG) and serve both the IMG and the IDEAL Industries business unit subsidiaries of IDEAL Electrical, Anderson Power, and Enatel.
  • Own and continuously improve the Aprimo Digital Asset Management platform, serving as the system owner with full administrative responsibility.
  • Design and optimize DAM architecture including metadata, taxonomy, workflows, permissions, and governance to improve usability, compliance, and scalability.
  • Lead cross‑functional DAM governance execution, aligning IMG team and business unit partners around clear standards and ways of working.
  • Apply insight from usage patterns, gaps, and feedback to evolve governance and improve how assets are created, managed, and reused.
  • Own user management and training to ensure compliance with established governance.

Requirements

  • Four-year college degree in marketing, communications, business, information systems, or a related field.
  • 7+ years of experience in marketing operations, digital asset management, project management, or related roles.
  • Hands-on experience administering an enterprise DAM platform (Aprimo strongly preferred).
  • Hands-on experience administering Monday.com or comparable work management software.
  • High proficiency in the Microsoft Office Suite.
  • Experience supporting cross-functional marketing or creative teams.
IDEAL Industries, Inc. logo

IDEAL Industries, Inc.

4.3 Glassdoor

IDEAL INDUSTRIES, INC is a family of brands that have made their mark by developing the products and practical technology demanded by critical industries like data communications, aerospace, electrical, wire processing, construction and more.We’re best known for our wire connectors, which have become the go-to standard for electrical connections around the world, but our innovations also touch the sky -- where nearly every commercial jet flying today was made using IDEAL wire strippers. We’ve reached the moon, as part of the critical equipment on NASA missions.From its beginnings over 100 years ago, the IDEAL success story is propelled by the core family values expressed by our founder, J. Walter Becker. Since 1916, we’ve been family-owned and singularly focused on forging ideal relationships with our customers, our employees, and our communities. Each generation of family ownership is expected to leave the company stronger for the next. Most important, the family stewardship of IDEAL ensures that our professional management team has the strategic alignment, resources, and patience to grow and strengthen the company for generations to come.We’re focused on the markets that exist today, but we’re also poised to serve the markets of tomorrow. IDEAL is a pioneer of easy-to-use innovations for a range of critical industries, striving to re-invent ourselves and the industries we serve wherever we can. It is our long-term thinking that allows us to anticipate and answer the needs of tomorrow’s tradespeople.We’re proud of what we’ve accomplished over the last century, but we’re even more ambitious about the next 100 years. That’s how you build an IDEAL company.

Founded in 1916
Sycamore, Illinois, USA
764 employees (41 in marketing)
91% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
9.5K
Traffic Source Mix
Search
31.4%
Direct
56.3%
Referral
5.3%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~764

Marketing Team

Marketing Team Size
31 (4% of company)
Median Career Experience
22 years
Median Tenure
5.6 years