Responsibilities

• Daily marketing management
• Manage the day-to-day execution of Guidant's marketing activities, most of which are performed by outside agencies and specialists.
• Establish priorities, schedules, budgets, deliverables, and performance expectations for internal and external resources.
• Make sure marketing activities are aligned with company growth objectives, service-line priorities, and sales needs.
• Marketing automation and lead management
• Lead the implementation and roll out of Hubspot as Guidant's marketing automation platform.
• Build the processes required to capture, enrich, score, nurture, and route leads before they become sales opportunities.
• Establish clear definitions and workflows for leads, sales-accepted leads, and conversion into opportunities in NetSuite.
• Create and manage automations, sequences, landing pages, forms, campaigns, segmentation, reporting, and integrations.
• Maintain accurate, complete, and usable marketing data.

Requirements

• Five or more years of experience in B2B marketing operations, revenue operations, or demand generation.
• Two or more years experience independently owning a marketing operations function or marketing automation platform.
• Hands-on experience administering HubSpot and using advanced capabilities like automations, sequences, landing pages, campaigns, reporting, and integrations.
• Experience managing lead processes from initial capture through closed won.
• Experience coordinating agencies, vendors, contractors, budgets, and competing priorities.
• Strong business judgment and the ability to connect marketing decisions to customer needs, sales effectiveness, pipeline, and revenue.
• The ability to move comfortably between high-level planning and hands-on execution.
• Experience in B2B services, industrial markets, engineering, electrical services, or multi-site enterprise sales would helpful.