Responsibilities

• Own CRM data quality: lead sources, field standards, lifecycle stages, ownership rules, and campaign tracking.
• Build and maintain lead routing, enrichment, and workflow automation across marketing and sales tools.
• Connect marketing activity to pipeline and revenue through attribution and reporting leadership can act on.
• Partner with Sales on lead definitions, account ownership, handoffs, and shared CRM standards.
• Evaluate and lead improvements to Fine Tune's marketing and CRM technology.

Requirements

• 6 to 8 years in marketing operations, revenue operations, CRM administration, or GTM systems.
• Experience as the named internal owner of a CRM or marketing automation implementation or migration, not just a participant.
• Demonstrated ability to improve data quality, lead routing, attribution, and workflow automation in a B2B environment.
• A strong understanding of how leads, contacts, campaigns, opportunities, and sales activity connect across the funnel.
• Comfort defining requirements and managing outside implementation partners.
• Experience with Dynamics 365, PowerBI and Hubspot.
• The ability to work independently and build strong relationships with Sales and Marketing leadership.

Benefits

• Heath/dental/vision/life/disability insurance
• Health plan includes HSA and FSA plans
• Paid time off and paid holidays
• 401K with employer match
• 40-50 hours/week