Senior Manager / Director, Marketing Operations & GTM Systems

Chicago, IL (Remote)

$113K/yr - $134K/yr (Est.)Senior Level6+ years expFull time

Posted 1 day ago

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Job Summary

Own and optimize CRM data quality, routing, enrichment, and automation while coordinating with Sales on definitions and handoffs to drive attribution, reporting, and CRM improvements.

Own data quality, lifecycle, and campaign tracking.
Lead routing, enrichment, and workflow automation across marketing and sales tools.
Partner with Sales on lead definitions and CRM standards to ensure smooth handoffs.

Job Description

Responsibilities

Own CRM data quality: lead sources, field standards, lifecycle stages, ownership rules, and campaign tracking.
Build and maintain lead routing, enrichment, and workflow automation across marketing and sales tools.
Connect marketing activity to pipeline and revenue through attribution and reporting leadership can act on.
Partner with Sales on lead definitions, account ownership, handoffs, and shared CRM standards.
Evaluate and lead improvements to Fine Tune's marketing and CRM technology.

Requirements

6 to 8 years in marketing operations, revenue operations, CRM administration, or GTM systems.
Experience as the named internal owner of a CRM or marketing automation implementation or migration, not just a participant.
Demonstrated ability to improve data quality, lead routing, attribution, and workflow automation in a B2B environment.
A strong understanding of how leads, contacts, campaigns, opportunities, and sales activity connect across the funnel.
Comfort defining requirements and managing outside implementation partners.
Experience with Dynamics 365, PowerBI and Hubspot.
The ability to work independently and build strong relationships with Sales and Marketing leadership.