Responsibilities

• Build and launch campaigns end to end in HubSpot: segmentation, workflows, forms, landing pages, lists, and tracking, then push them live across paid and organic media channels.
• Own the technical execution from brief to launch, including QA of every build before it goes live and fast resolution of issues after.
• Apply correct UTM, attribution, and conversion tracking so every campaign is measurable from click to pipeline.
• Design, build, and maintain automated workflows: lead lifecycle, routing, scoring, nurture programs, and the handoff between marketing and sales.
• Turn marketing and sales requirements into reliable, repeatable, automated processes rather than manual one-offs.
• Continuously improve the plumbing: find the manual steps, broken handoffs, and data-quality gaps, and automate or fix them.
• Document processes and maintain playbooks so the team can scale.
• Operate and optimize the GTM stack, including HubSpot (marketing automation), Microsoft Dynamics (CRM), and supporting tools.
• Operate and maintain email delivery through Amazon SES (AWS), including sending infrastructure, deliverability, and suppression list management.
• Keep data flowing cleanly across systems so campaign, lead, and account data stay consistent.

Requirements

• 2 to 4 years in marketing operations or revenue operations in a B2B environment, in a role where you built and ran campaigns and workflows, not only analyzed them.
• Hands-on experience building marketing automation workflows in HubSpot (or a comparable platform such as Marketo), including nurture flows, lead routing, and scoring. You have built this machinery yourself, not just reported on it.
• Demonstrated experience setting up and launching campaigns end to end and owning their technical execution across paid and organic channels.
• Hands-on experience with a CRM, ideally Microsoft Dynamics.
• Hands-on experience operating email sending infrastructure in Amazon SES (AWS), including deliverability and suppression list management.
• Proficient at leveraging ChatGPT, Claude, or other AI tools for marketing operations use cases.
• Ability to build and maintain reporting in Power BI and/or Looker Studio, with strong data hygiene, QA discipline, and attention to detail across systems and data sets.

Preferred

• Experience integrating and optimizing marketing and sales tools to reduce manual work and lift GTM performance.
• Python scripting to execute and automate email campaigns through AWS SES.
• SQL to segment and pull data from the lead database.
• Familiarity with LinkedIn Sales Navigator, Apollo.io, and similar prospecting or enrichment platforms.
• Awareness of ABM programs, lead scoring, and attribution.
• B2B SaaS or enterprise software background.
• Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience.