Responsibilities

• Own the marketing strategy for Coda and Superhuman Mail, aligning with GTM goals and revenue targets in close partnership with Business Unit leadership
• Develop and execute strategy for Coda, while managing a demand marketer for Mail, growing the team in the future as the needs of the business evolve
• Develop and execute full-funnel marketing campaigns across paid, earned, owned channels; driving inbound and outbound pipeline across net new acquisition and existing customer expansion
• Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities
• Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion
• Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action
• Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience
• Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities
• Run performance-oriented programs that can scale into integrated campaigns and buyer journeys
• Continuously optimize messaging, segmentation, and channel mix based on performance data

Requirements

• 10+ years of experience in in B2B marketing, product marketing, or growth roles; with 5+ years in a team leadership role
• Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion
• Deep expertise in product demand—tailoring messaging and programs to different personas, segments, and stages of the funnel
• Experience partnering deeply with Sales in a sales-led GTM motion
• Strong analytical orientation with experience using data to drive decisions and optimize campaigns
• Experience leading and mentoring small, agile teams to deliver measurable impact
• Experience running agile campaign frameworks and rapid experimentation
• Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams
• Executive presence and ability to influence cross-functional stakeholders
• Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities