Responsibilities

• Own marketing systems with a focus on integrations, governance, and scalability
• Manage the marketing automation platform and its integration with Salesforce and other GTM tools
• Oversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales Operations
• Support SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed
• Maintain documentation, change management, and process governance for the marketing tech stack
• Support cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as needed
• Collaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirements
• Monitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution
• Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM execution
• Own marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signals
• Design and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automation
• Partner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changes
• Execute against defined established lifecycle frameworks, routing logic, and data governance standards
• Track marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.

Requirements

• Experience in Marketing Operations within SaaS or high-growth startups
• Deep hands-on expertise with marketing automation platforms (Marketing Cloud, Pardot, Marketo, Conversion, or similar) and Salesforce
• Experience in designing, implementing and optimizing data flows between marketing systems and downstream GTM tools, leveraging AI workflows (e.g., ChatGPT, Clay, n8n) to support automation, validation, and operational efficiency
• Skilled at diagnosing and resolving technical issues in a multi-system GTM environment
• Strong understanding of lead routing, lifecycle management, and data governance best practices
• Strong judgment and prioritization skills in an environment with competing GTM needs and shared system ownership
• Comfortable operating in a shared-ownership model, collaborating closely with RevOps, Sales, IT and Marketing to maintain system reliability
• Comfortable operating hands-on in the systems, from building and troubleshooting workflows to supporting day-to-day operational needs as priorities evolve

Preferred

• Experience working with event-based or signal-driven data to support lifecycle automation and GTM workflows
• Experience implementing and maintaining system changes using structured testing, deployment, and validation workflows
• SQL experience or familiarity with BI tools for data validation and troubleshooting

Benefits

• Work with a global team! We have colleagues and customers across North America and overseas.
• Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
• Veriforce provides
• 100% paid employee medical and dental insurance
• Monthly contributions to Health Savings Accounts
• A 401(k) match that is immediately fully vested
• Outstanding time off benefits
• Paid time off for volunteer activities
• Remote work
• All job offers will be contingent on successful completion of a drug screen and background check.