Senior Marketing Operations Manager

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive Marketing Operations for a B2B SaaS GTM, owning end-to-end ops, data quality, and reporting to optimize funnel performance.

  • Own campaign operations from setup to post-launch measurement across email, paid, web, events, and ABM.
  • Must-have: 6+ years in Marketing Operations or Revenue Operations in B2B SaaS with HubSpot, Salesforce, and Apollo expertise.
  • Standout: builds scalable audience systems and defines lifecycle strategy aligned to ICP and buying signals.

Job Description

Drive Marketing Operations for a B2B SaaS GTM, owning end-to-end ops, data quality, and reporting to optimize funnel performance.

  • Own campaign operations from setup to post-launch measurement across email, paid, web, events, and ABM.
  • Translate reporting insights into prioritized experiments across messaging, audiences, offers, nurture paths, and routing.
  • Create and maintain cross-functional SLAs for lead handoff, speed-to-lead, follow-up, and feedback loops with Sales and RevOps.

Requirements

  • 6+ years in Marketing Operations, Revenue Operations, Marketing Analytics or similarly complex GTM in B2B SaaS.
  • Deep hands-on expertise in HubSpot, Salesforce, Apollo (or similar), including architecture, lifecycle, routing/scoring concepts, integrations, reporting.
  • Proven track record building scalable processes and governance across teams.
  • Strong analytical ability: funnel metrics, cohorting, experiment design, and actionable recommendations.
  • Hands-on experience owning campaign operations: setup, QA, list management, and delivery across multiple channels.
  • Excellent project management and cross-functional communication skills, with the ability to build deep partnerships with peers and leadership.

Preferred

  • Experience with event marketing technology or event-led growth strategies and how events fit into a broader GTM motion and can bring that perspective to how we build and measure our own programs.
  • Experience implementing AI-enabled operations workflows with clear guardrails.
  • Experience in high-growth environments where priorities shift quickly and systems must scale.
Swoogo logo

Swoogo

With an emphasis on simplicity, functionality, transparency, and the true DIY spirit, Swoogo is a user-friendly SaaS platform that helps you execute every aspect of your in-person or virtual event so it’s perfectly suited to your needs.Swoogo streamlines the organizational aspects of every type of event, from registration and session scheduling, all the way through post-event data reports. We also help event marketers intuitively build a website specified to fit their event needs, with embedded registration, marketing, and speaker resources.Our goal is to take the tedious work off your shoulders, so you can focus on the most important part of every event: bringing people together.

Founded in 2015
Los Angeles, California, USA
153 employees (13 in marketing)

Traffic Signals

Monthly Visitors
38.1K
Monthly Google Ads Budget
$16.2K
Traffic Source Mix
Search
36.8%
Direct
49.6%
Referral
7.9%
Social
4.7%
Paid
0.9%

Headcount Trend

Current headcount: ~153

Marketing Team

Marketing Team Size
11 (7% of company)

Funding

Total Funding
$20.5M
Last Raise
$20M
Series Unknown, 2 years ago

Funding History

  • Feb 2024
    Series Unknown
  • Feb 2022
    Series B • $20M
  • May 2018
    Debt Financing • $450K

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