Responsibilities

• Partner with Revenue, Marketing, and Customer Success leaders to drive value and efficiency across the entire customer lifecycle through unified metrics and data
• Plan, build, implement, and maintain all marketing operations, marketing automation, and email marketing
• Lead and develop operational initiatives for our revenue engine working with Sales and Revenue Operations
• Identify opportunities using results data and recommend operational improvements and strategy to optimize the company's ability to generate more revenue and improve customer retention
• Own marketing operations systems & tools, business operations, and sales enablement; Ownership of the technical martech stack ( Marketo ) and ensure utilization, compliance, and connectivity of additional technology systems (Clay, SFDC, Lean Data, Domo, Advertising Platforms, HockeyStack)
• Establish effective business and department development metrics, lead/opportunity/pipeline forecasting
• Build marketing attribution strategies and implement, update, and oversee execution
• Oversee data visibility, integrity, and cleanliness across systems and throughout the entire sales and marketing funnel from Lead to Customer
• Provide recommendations on and evaluate, manage, and train stakeholders on industry tools & resources that can be leveraged to drive efficiency throughout the revenue organization
• Achieve expert status in business and industry trends as it relates to the marketing operations and revenue growth functions

Requirements

• 9+ years of experience preferred managing B2B tech stack, preferably:
• CRM Systems: Salesforce
• Marketing Automation: Marketo Certified
• Lead routing: LeanData, Clay, Hockeystack
• Asana and reporting: Domo, Google Analytics, Excel
• Experimental channels: Quora, Instagram, YouTube
• A data-driven approach to marketing and conversion
• An iterative builder’s mindset, meaning the ability to constantly monitor and optimize digital programs
• Ability to lead strategically and execute effectively across multiple functions

Benefits

• In Lehi, Utah office with onsite perks such as company-paid meals, massage therapists, a sports simulator, gym, mother’s lounge, and meditation room
• Meaningful interactions with amazing people