Responsibilities

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).
• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
• Implement marketing tags for new channels and partners to support cross-functional needs
• Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
• Build and manage audiences and target segments across marketing channels.
• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
• Oversee data governance across systems, ensuring data is current and accurate.
• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.

Requirements

• 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
• Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo).
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
• Exposure to web behavior analytics (Hotjar or similar) and emerging AI-search/answer-engine visibility tools (Profound or similar) is a plus.

Preferred

• Exposure to web behavior analytics (Hotjar or similar) is a plus.
• A curiosity for how systems connect and a drive to continuously improve them.
• Leverages AI tools for documentation, workflow QA, and data consistency checks.

Benefits

• Ownership & Financial Security: Stock options + 401(k) with 4% match
• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• Paid Time Off: Flexible PTO + company holidays + designated focus periods
• AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
• Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• Protection Plans: Life insurance + short/long-term disability coverage
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.
• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match