Responsibilities

• Rebuild and own the administration, optimization, and integration of the MarTech stack, including Marketo, Salesforce, chatbot tools, and Asana.
• Direct our external marketing automation agency partner to implement infrastructure enhancements, setting clear quality standards and scaling output.
• Build and lead end-to-end campaign intake, project management, and execution workflows via Asana.
• Leverage AI-powered automation platforms, Zapier, and LLMs across intake, build, QA, and asset creation to expand execution capacity without expanding headcount.
• Standardize, document, and optimize global and regional campaign execution frameworks to eliminate manual work and enable self-service for marketers.
• Manage email traffic, resource allocation, and cross-functional coordination to deliver high-quality marketing campaigns on time.
• Remediate and govern the marketing database by implementing standardized data quality, enrichment, and segmentation guardrails.
• Partner with the Analytics team to build automated dashboards and ROI tracking systems that use advanced tracking to tie performance clearly to business outcomes.

Requirements

• 5+ years of experience in Campaign Operations, Marketing Operations, or MarTech.
• Proven track record of executing a full teardown and architectural rebuild of a complex marketing automation instance.
• Expert-level Marketo proficiency, including deep knowledge of instance architecture, tokens, assets, and program hierarchy.
• Strong Salesforce knowledge, including CRM sync, campaign hierarchy, UTM standards, and core integrations (such as chatbots, webinars, or ABM tools).
• Experience directing and managing deliverables for an external marketing automation agency partner.
• Active, day-to-day deployment of AI tools (such as LLMs, Zapier, or automation platforms) to accelerate campaign builds and scale execution.
• Professional fluency in English.

Preferred

• A "diagnose before building" mindset—the ability to systematically analyze root causes of system failures before deploying architectural solutions.
• Strong stakeholder influence, with a demonstrated ability to translate complex technical infrastructure decisions into clear business outcomes for non-technical marketing leaders.
• High comfort operating at pace within a fast-growing environment with significant growth expectations.
• Excellent operational leadership skills to manage multiple workstreams, cross-functional dependencies, and process changes simultaneously while fostering a culture of operational experimentation.

Benefits

• Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
• Mental health services through Spring Health and well-being days
• Mentorship program - select your mentor from our internal pool and continue your learning path!
• Comprehensive health coverage, including dependents
• Unlimited PTO
• Betterment 401(k) retirement plan
• Paid holidays and sick leave
• Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
• Weekly lunch in the office and monthly happy hour
• Team buildings & seasonal social events and many more