Responsibilities - Exemplify our results-focused value by acting as the primary administrator and architect for our Marketo instance, setting the quality bar for database hygiene, compliance, and scoring implementation. - Design, optimize, and maintain our lead routing graph using LeanData to ensure buyer signals and outcomes-driven prioritization keep our revenue teams acting fast on what matters most. - Build and scale robust automations across our stack using Tray.io to streamline our go-to-market motions and accelerate pipeline generation. - Safeguard integration health across our ecosystem, proactively troubleshooting errors and partnering with Business Systems to ensure seamless data flows. - Manage our marketing operations agency relationship, maximizing execution capacity by aligning on scope, throughput, and strict SLAs. - Lead critical operational cadences, including weekly KPI reporting, email send calendars, and comprehensive list import quality assurance. Requirements - Advanced technical proficiency as an administrator and architect within Marketo, with deep knowledge of smart campaign logic, database hygiene, and Salesforce synchronizations. - Strong capability in designing complex routing graphs, account-based logic, and inbound scheduling rules using LeanData. - Deep Salesforce fluency, comfortably working with campaign objects, lead/contact routing, and custom reporting. - Hands-on experience building workflow automations and integrations using iPaaS platforms (such as Tray.io or Workato) or custom scripts. - Proven experience managing multi-tool marketing ecosystems (e.g., 6sense, ZoomInfo, Salesloft, or attribution/enrichment platforms) and maintaining integration health. - Experience managing external vendor or agency relationships to drive throughput, quality control, and execution alignment. Nice to have - Collaborative mentality by prioritizing ‘we’ and not focusing on ‘me’ when partnering cross-functionally with Business Systems, Marketing, and Revenue leaders. - Superb written communication skills, with a track record of documenting complex system logic and explaining technical trade-offs to non-technical stakeholders. Benefits