Senior Marketing Operations Manager at Axonify | California, USA | $103K/yr – $153K/yr

Axonify

Senior Marketing Operations Manager

California, USA (Remote)

$103K/yr – $153K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and harmonize the marketing tech stack and data plumbing to drive clean funnel reporting and ABM effectiveness.

Marketing tech governance: own Marketo, Bizible, 6sense, and Qualified end-to-end.
Data standards and attribution: ensure clean data flows into Salesforce and Bizible models stay accurate.
Ops partnerships: manage vendor relationships, ABM data workflows, and RevOps alignment for forecasting.

Job Description

Own strategy and governance of the marketing tech stack (Marketo, Bizible, 6sense, Qualified) as the final decision-maker.
Define and enforce data standards across marketing systems feeding Salesforce.
Manage vendor relationships and renewals for Marketing Ops tools and measure performance.
Set build-vs-buy direction for the marketing stack and evaluate new tools.
Define and maintain Marketo campaign infrastructure: templates, scoring, lifecycle stages, routing, and nurture.
Establish campaign operations standards: briefing, QA, and post-campaign measurement.
Own 6sense ABM data workflows and account lists to enable ABM programs.
Own Bizible attribution infrastructure and ensure accurate models.
Build dashboards for the VP Marketing and CRO: pipeline, MAL→SQL, CAC, ROI, channel performance.
Define funnel definitions and reporting standards across Marketing and RevOps; support forecasting with clean data.

Axonify

4.0 Glassdoor

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. It gives frontlines what they need to learn, connect and get things done. Quickly. Easily. Every single day. It starts with brain science and AI to drive knowledge retention through bite-sized microlearning and daily intelligent reinforcement. Embedded two-way communication and feedback ensure staff is engaged and informed, no matter the scale of the organization. Guided task management shows employees exactly how to put their training to use, every single day. With an industry-leading 83% engagement rate, Axonify is used by companies to deliver next-level CX, higher sales, improved workplace safety and lower turnover. Axonify enables over 3.5 million frontline workers in 160-plus countries, in over 250 companies including Lowe’s, Kroger, Walmart and Citizens Bank. Founded in 2011, Axonify is headquartered in Waterloo, Ontario. For more information, visit axonify.com.

Founded in 2011

Waterloo, Ontario, CAN

249 employees (38 in marketing)

www.axonify.com

84% recommend to a friend

91% CEO approval