Responsibilities

• Own the strategy and execution of our marketing infrastructure.
• Lead the charge in evolving our marketing stack—blending traditional automation with AI to build a scalable foundation—ensuring that every system and workflow is built to support our growth as we scale.
• Own KPI reporting and full funnel conversion metrics and will report to the Sr Director, GTM Operations .
• AI-Driven Campaign Execution & Infrastructure - Tactical Execution: Architect and own the end-to-end campaign engine, leveraging best-in-class tools to drive high-velocity execution, rigorous A/B testing, and top-of-funnel growth
• Autonomous Workflows: Design and deploy AI-driven agents to automate the "operational tax"—orchestrating seamless audience segmentation, intelligent list management, and real-time data synchronization.
• Dynamic Personalization: Spearhead the use of GenAI to bridge the gap between data and delivery, creating a highly personalized customer journey that drives measurable top-of-funnel health.
• Intelligence & Attribution - Reporting: Build the infrastructure for tracking pipeline influence and opportunity attribution, turning raw data into actionable insights for GTM leadership.
• Lead Lifecycle: Design a scalable lead lifecycle management system that utilizes AI to monitor conversion health and predict funnel performance in real-time.
• Advanced Scoring: Establish a best-in-class scoring engine that bridges the gap between marketing engagement and sales readiness, ensuring the team is always focused on the most promising prospects.
• Strategic Operations & Alignment - Lead Handoff: Own the end-to-end strategy and process for lead orchestration—leveraging tools like LeanData and AI-driven 'Form Concierges' to ensure instant, context-aware handoffs and high-velocity alignment between marketing and sales.

Requirements

• 8+ yrs of Marketing, Operations, or Campaign Management in high growth environments
• 2+ years admin experience with Marketo & Salesforce
• Advanced technical stack proficiency across attribution (Marketo, Bizible), ABM (Common Room), routing (LeanData), enrichment (Cognism), database architecture (Databricks, Snowflake) and ETL processes
• Deep understanding of the Marketo-SFDC sync, including field mapping, sync errors, and how scoring/lifecycle field values flow into Salesforce
• Data-driven strategist with a proven track record of translating complex campaign performance into actionable insights
• Working knowledge of HTML and experience building emails
• Detail-oriented by nature, finding as much satisfaction in high-level process design as you do in the tactical 'final mile' of QA, proofreading, and delivering actionable feedback
• Demonstrated curiosity and commitment to continuous learning, staying current with emergent technologies (e.g., AI) and proactive exploration of how new capabilities can be applied to improve marketing operations.
• Location-specific note: B2B SaaS marketing preferred.

Preferred

• B2B SaaS marketing preferred

Benefits

• We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote.
• We also offer self-managed PTO and the flexibility to do your best work in the way that works for you.
• We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence.
• For more details on our benefits, please see our US Benefits & Perks Guide .