Responsibilities

• drives operational efficiency in our marketing automation tools and campaigns and is responsible for maintaining systems, processes, and data that support all of Amperity's marketing programs
• own KPI reporting and full funnel conversations metrics and will report to the Director, GTM Operations
• Serve as a strategic partner to Growth Marketing, helping shape campaign strategy, experimentation, and GTM execution, not just operational delivery
• Own and optimize the marketing tech ecosystem (Salesforce, Marketo, ON24, ABM platforms), maintaining integrations, troubleshooting issues, and partnering with RevOps on improvements
• Manage the lead lifecycle end to end, including lead and account scoring, segmentation, routing, velocity tracking, and handoff to Sales
• Own attribution, pipeline influence, and KPI reporting, ensuring accurate measurement of marketing impact and ROI
• Maintain SFDC campaign structure and governance to support clean attribution and reporting
• Partner with Sales and RevOps on data integrity and hygiene, ensuring systems and dashboards are trusted as a source of truth
• Proactively identify funnel gaps, bottlenecks, and insights, and translate them into recommendations and actions
• Establish and evolve marketing automation best practices, balancing scale, quality, and speed
• Act as a cross-functional collaborator, aligning marketing, sales, and RevOps on systems, processes, and goals

Requirements

• 5 years of Marketing, Operations, or Campaign Management
• 2+ years admin experience with Marketo & Salesforce
• Hands-on experience with attribution tools (ie: Bizible), ABM platforms (DemandWorks, Common Room), lead routing software (ie: LeanData), and enrichment tools (ie, Cognism)
• B2B SaaS marketing experience
• Data driven with experience reporting on campaign performance
• Working knowledge of HTML and experience building emails
• Highly organized and detail oriented: you love process, to do QA, proofread, and provide actionable feedback
• Quick-learner with a desire to improve processes
• Creative problem solver who's not afraid of ambiguity

Preferred

• Previous Tableau experience is a plus

Benefits

• 100% employee healthcare coverage
• transportation subsidies
• a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote
• self-managed PTO and the flexibility to do your best work in the way that works for you
• an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence