Senior Marketing Manager for Veterinary IVD Products

Responsibilities

• Digital Marketing & Content Creation - Create engaging marketing content for the company website, landing pages, marketing collateral, email campaigns, and social media channels.
• Develop promotional graphics, newsletters, blog articles, and product content in collaboration with internal teams.
• Website & CMS Management - Manage and update website content using CMS platforms such as WordPress, Magento, or Contentful.
• Optimize website SEO performance and improve user experience (UX/UI) using Google Analytics, Figma, or Adobe tools.
• Ensure product information, promotions, and landing pages are accurate and updated.
• Lead Generation - Develop and implement lead-generation strategies to drive high-quality inbound and outbound leads.
• Manage marketing funnels, segmentation, email automation, and retargeting strategies.
• Work closely with the sales team to improve lead qualification and conversion.
• Digital Advertising & Social Media Campaigns - Manage Google Ads campaigns including keyword planning, bidding, A/B testing, and performance optimization.
• Plan and execute LinkedIn Ads, social media paid campaigns, and retargeting strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Biological Sciences, or a related field.
• 5-7 years of experience in Medical diagnostic products
• Hands-on experience with CMS tools (WordPress, Magento, Contentful), Google Analytics, and Google Ads.
• Strong understanding of SEO, digital advertising, and social media management.
• Excellent communication, writing, and organizational skills.
• Experience in veterinary diagnostic products, biotechnology, life science, or medical device marketing.
• Familiarity with e-commerce tools (Shopify, Amazon Marketplace).
• Graphic design or UI/UX experience using Adobe Suite or Figma.
• Experience supporting conferences, scientific trade shows, or marketing events.