Senior Marketing Manager, Strategic Accounts

Responsibilities

• Serve as the primary marketing partner to assigned Strategic Accounts Sales VPs and account teams, developing a deep understanding of customer priorities, business needs, and growth opportunities.
• Develop and execute account-based marketing (ABM) and customer engagement strategies that support retention, growth, executive engagement, renewals, and expansion opportunities.
• Participate in strategic account planning, translating business priorities and customer insights into actionable marketing strategies and plans.
• Partner with Sales on priority customer pursuits and develop tailored value propositions, messaging, proof points, and sales enablement materials.
• Create compelling executive-level narratives, presentations, QBR materials, executive briefings, and customer communications that translate complex capabilities into clear customer value.
• Apply Strategic Accounts positioning and messaging to individual customers, tailoring the most relevant capabilities and proof points to customer priorities.
• Leverage market research, customer insights, industry trends, and competitive intelligence to strengthen account strategies, messaging, and customer engagement.
• Partner with subject matter experts and cross-functional teams to develop differentiated, credible, and executive-ready customer deliverables.
• Identify emerging customer needs, repeatable approaches, and scalable marketing opportunities across the Strategic Accounts portfolio.
• Measure the effectiveness of account marketing and customer engagement activities and use insights to refine strategies and approaches.

Requirements

• Degree or equivalent combination of education and relevant experience.
• Typically 7+ years of relevant experience in marketing, strategic marketing, account-based marketing, customer marketing, communications, consulting, or a related field.
• Demonstrated experience developing executive communications, presentations, customer messaging, or strategic marketing content.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
• Experience in healthcare, pharmaceutical, life sciences, healthcare distribution, or another complex B2B environment.
• Experience supporting strategic, enterprise, or key accounts and collaborating closely with Sales or commercial teams.
• Experience developing and executing account-based marketing (ABM) strategies focused on customer-specific engagement, growth, retention, and executive relationships.
• Experience developing sales enablement strategies, content, presentations, and tools supporting high-value pursuits, renewals, and executive engagements.
• Strong executive communication, presentation, strategic storytelling, and stakeholder-management skills.
• Ability to translate complex business capabilities, customer needs, and data into concise, compelling value propositions and executive-level narratives.
• Experience using market research, competitive intelligence, customer insights, or performance data to inform marketing strategy.
• Experience working across senior leaders and cross-functional teams in a matrixed organization.
• Experience with CRM, marketing automation, or sales enablement platforms.