Responsibilities

• Public Relations and Strategic Planning - Coordinate with global and local PR teams to develop and execute annual Performance plans, supporting the local PR strategy.
• Public Relations and Strategic Planning - Provide actionable consumer insights to global teams and report on key marketing performance indicators (KPIs).
• Event Management and Activation - Manage and support the Sports & Community Marketing Manager as they spearhead event management, consumer experience activations, community programming, and strategic partnerships for the category.
• Event Management and Activation - Collaborate on epicenter planning and high-impact activations.
• Event Management and Activation - Drive and oversee special projects as required, ensuring alignment with strategic objectives.
• Marketing and Campaigns - Partner with the trade marketing team to strategize and consult on marketing initiatives with key accounts.
• Marketing and Campaigns - Consult on category-specific training programs for shop professionals, enhancing their expertise and performance with the regional training leads
• Marketing and Campaigns - Support D2C teams (ecomm and owned retail) to ensure category alignment for product launches
• Marketing and Campaigns - Consult with Field Marketing team on seasonal playbooks
• Marketing and Campaigns - Oversee the preparation and delivery of comprehensive campaign briefings and reports in partnership with the Integrated Marketing Manager
• Marketing and Campaigns - Ensure the fulfillment of content requirements, proper distribution of assets, and oversee local content strategy, budgeting, and execution.
• Marketing and Campaigns - Collaborate with Performance merchandising and sales leadership to define and manage the local Performance calendar across all channels.
• Marketing and Campaigns - Oversee the Performance marketing budget, ensuring optimal allocation and utilization of resources.

Requirements

• Bachelor's degree or equivalent relevant work experience.
• 10+ years of experience in sports & performance marketing roles , encompassing product marketing, community partnerships, event management, and content creation/briefing.
• High level budget management experience
• Proven ability to collaborate with cross-functional teams through effective project briefing and teamwork.
• Experienced in implementing and co-creating strategic plans that align with company goals.
• Proficient in providing actionable insights from the North American fashion/lifestyle industry.
• Strong collaboration and relationship-building skills, with global/local experience being an advantage.
• Highly organized with the ability to prioritize multiple projects effectively.
• Skilled in identifying and reporting on the return on investment for category projects.
• Ability to travel 30% of time