Senior Marketing Manager, Retention

Responsibilities

• Own Retention Growth & Financial Outcomes
• Accountable for repeat revenue and customer retention performance across ecommerce
• Own retention marketing investment strategy and buyer marketing efficiency
• Develop and manage monthly, quarterly, and annual retention forecasts
• Partner with Finance to evaluate retention efficiency using contribution margin, repeat rate, reactivation rate, and LTV metrics
• Monitor pacing and recommend budget reallocations across buyer marketing channels as needed
• Lead Cross-Channel Retention Strategy across email, buyer catalog, remarketing, affiliate and influencer
• Own lifecycle marketing strategy including segmentation, frequency, and personalization
• Lead email and SMS marketing calendar strategy including campaigns and automated lifecycle flows
• Own buyer catalog strategy including segmentation, circulation strategy, and incremental ROI evaluation

Requirements

• 5+ years experience in retention, CRM, or performance marketing
• Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy
• Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows
• Experience working with external agencies
• Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms
• Experience with experimentation frameworks and A/B testing
• Experience with Direct Mail/Catalog advertising
• Financial acumen and comfort working with contribution margin, retention rate, and LTV models
• Works effectively within a team environment while leading and developing direct reports and collaborating cross-functionally with other teams
• Goal oriented and problem solving mindset

Benefits

• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Programs
• 401k with Match
• Generous paid time off policies
• Gear test, perks and more