Responsibilities

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that target buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.

Requirements

• 8+ years of professional services marketing and/or business development experience required.
• 3+ years of experience in real estate professional services marketing required. Affordable housing sector experience preferred
• Strong marketing and campaign planning skills, proven history in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
• Exceptional strategic and critical thinking skills combined with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
• Significant project management, organization, delegation, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
• Persuasive communication skills: able to gain consensus through influence and pivot when warranted; demonstrates an executive presence.
• Epitomizes a team player who can strategize in the morning, consult with SMEs over lunch, and “roll-up their sleeves” to create impact in the afternoon.
• Prior experience managing experienced marketing professionals is required. This position currently has two direct reports.
• Significant experience working with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) as well as Microsoft Office.
• Experience working with Microsoft CoPilot to create go-to-market efficiencies preferred.

Benefits

• We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.