Senior Marketing Manager

Responsibilities

• Develop 360° GTM campaign concepts that support new launches, seasonal storytelling, and reanimation of core franchises across both the Haircare portfolio
• Define the strategic role of each campaign moment within the larger brand narrative
• Spearhead end-to-end GTM planning and execution for North America, working collaboratively with Sales, Trade Marketing, Education, Digital/E-comm, Social, Retail, Creative, Operations and International teams to bring campaigns to life across all channels.
• Collaborate with channel partners and adapt campaigns to fit distribution needs (e.g., salons, distributor stores, e-commerce, retail), ensuring consistency and relevance at every touchpoint.
• Initiate and guide the development of creative assets for new launches, promotions, and seasonal initiatives across all platforms, including print, digital, and in-store.
• Oversee the cross-functional marketing calendar , identifying white space opportunities and presenting concepts to reenergize core products.
• Monitor competitive activity and stay ahead of trends to inform positioning, innovation opportunities, and market differentiation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of marketing experience, preferably within beauty or CPG category (e.g., cosmetics, wellness, fashion, haircare, prestige retail).
• Demonstrated experience creating and executing integrated GTM campaigns across multiple channels.
• Proven ability to lead complex projects from concept to execution with cross-functional teams.
• Experience collaborating with Creative, Education, Sales, Trade Marketing and Digital functions.
• Exposure to vendor/agency management and production workflows.
• Strong analytical skills and the ability to translate data and insights into actionable marketing plans.
• Passion for the beauty industry; understanding of specialty retail and the salon channel and/or stylist mindset is a strong plus.
• Proficiency in Microsoft Office Suite; experience with project management tools (e.g., Monday.com) a plus.
• Experience in Ai technology to improve efficiencies, assist creative, and enhance marketing programs.