Product Marketing Retention Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeSenior level2+ years exp.
5 days ago
Senior Marketing Manager, Member Engagement
District of Columbia, USA (Hybrid)
$80K/yr – $90K/yrSenior LevelOther
Posted 4 months ago
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Job Summary
Drive member growth and engagement for First Book’s network by owning lifecycle journeys, multi-channel campaigns, and programmatic design.
- Must-have: Proficiency with an email deployment platform.
- Standout: End-to-end lifecycle ownership across onboarding, engagement, and retention.
- Standout: Cross-functional collaboration with VP of Global Strategies and external partners.
Job Description
Responsibilities
- Member Retention & Engagement: Own the full member lifecycle — from onboarding through long-term loyalty — designing journeys, segmentation strategies, and recognition systems that drive sustained engagement across the First Book Network
- Member Growth Strategy: Lead prospecting, lead generation, and conversion optimization initiatives that expand the Network, reduce registration friction, and deliver data-driven reporting on pipeline performance
- Multi-Channel Marketing: Design and oversee performance-oriented campaigns across paid media, email, SMS, and direct mail — defining metrics, managing budget allocation, and monitoring performance to inform organizational strategy
- Strategic Programmatic Design: Contribute a growth strategy lens to new business discussions and partnership proposals — identifying member engagement opportunities, defining success metrics, and ensuring programmatic design serves Network expansion goals.
- Member Retention and Engagement
- Lead development of member lifecycle journeys and communication campaigns
- Design scalable systems that recognize and foster member loyalty
- Develop segmentation strategies to increase engagement and Marketplace sales
- Collaborate with the Vice President of Global Strategies and external consultants on the development and growth of First Book's new online community.
- Member Growth Strategy:
Requirements
- Proficiency with an email deployment platform required.
- An equivalent combination of education and professional experience will be considered.
Preferred
- Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field preferred.
- An equivalent combination of education and professional experience will be considered.
Benefits
- Medical and dental insurance coverage
- Life insurance and Accidental Death and Dismemberment (AD&D) coverage
- Paid vacation and sick leave
- 12 paid holidays annually
- 401(k) retirement plan with employer matching contributions
- Employer-provided parking stipend (Washington, DC)
First Book
Education transforms lives. First Book is building a world where every child has access to a quality education. We work to remove barriers to education and level the playing field for kids in need. At the heart of our work are the 600,000+ members of the First Book Network, the largest online community of individual educators, professionals and volunteers dedicated to supporting children living in low-income communities across North America. This Network is the key to creating lasting change. Through our research arm, First Book Research & Insights, we conduct studies that aggregate their voices to identify challenges, needs, and solutions. To address their needs, we provide free and low-cost books, resources and access to leading experts through the First Book Marketplace, which uses aggregated buying power to support their work. Founded in Washington D.C. in 1992 as a nonprofit social enterprise, First Book is dedicated to eliminating barriers to learning and inspiring young minds. Learn more at firstbook.org and visit our award-winning eCommerce website at fbmarketplace.org.
Founded in 1992
Washington, District of Columbia, USA
115 employees (16 in marketing)
