Responsibilities

• Own the end-to-end influencer marketing strategy — from program design and creator sourcing to partnership execution, optimization, and performance reporting — with clear goals tied to awareness, engagement, and growth.
• Build and manage a diversified creator portfolio across tiers (customers, community creators, and external influencers), platforms, and formats, including newsletters, video, podcasts, events, social, and educational content.
• Develop long-term creator partnerships, not one-off transactions by nurturing authentic relationships, co-creating high-quality content, and aligning creators with Apollo’s brand voice, POV, and GTM narrative.
• Source, negotiate, and manage influencer partnerships, contracts, budgets, timelines, deliverables, and renewals ensuring operational excellence and strong ROI discipline. Manage agency relationships for key campaigns.
• Design scalable systems for creator onboarding: develop clear briefs, content workflows, approvals, attribution, and regular performance tracking.
• Partner cross-functionally with Social, Content, Product Marketing, Demand, Events, and Community to integrate creators into campaigns, launches, thought leadership, and product storytelling.
• Collaborate with paid and growth teams to identify opportunities to amplify high-performing creator content across paid channels.
• Build measurement frameworks that go beyond vanity metrics, tracking reach, engagement quality, pipeline influence, assisted conversions, lifetime value, and long-term brand lift.
• Continuously test new creator formats, platforms, partnership models, and distribution strategies to stay ahead of creator trends and audience behavior in B2B.
• Represent Apollo externally in creator conversations, partnerships, and industry communities helping position the brand as a trusted partner to modern creators.

Requirements

• 7–10 years of experience in influencer marketing, creator partnerships, content partnerships, or integrated brand marketing at a high-growth company, agency, or creator-led platform.
• Proven experience building and scaling influencer or creator programs that drive both brand outcomes and measurable business impact.
• Deep understanding of creator ecosystems across multiple platforms (YouTube, LinkedIn, X, TikTok, newsletters, podcasts, communities, events).
• Strong relationship builder: comfortable recruiting, managing, and growing long-term creator partnerships with credibility and empathy.
• Operational excellence: you can design processes, manage complex workflows, and keep multiple partnerships moving smoothly at once.
• Highly analytical mindset. Comfortable building dashboards, modeling ROI, and tying creative programs back to growth metrics.
• Excellent creative judgment with strong instincts for storytelling, content quality, brand alignment, and audience resonance.
• Experience managing external vendors, creators, agencies, and freelancers.
• Comfort working cross-functionally with Brand, Product Marketing, Demand, Sales, Community, and Executive stakeholders.
• Thrives in fast-paced environments, ambiguity, and 0 to 1 program building.

Preferred

• Bonus: Experience with B2B SaaS, PLG motions, community-driven growth, or creator monetization ecosystems.

Benefits

• Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.