Senior Marketing Manager

Responsibilities

• Drive regional marketing strategies and growth initiatives across North America, supporting business objectives and category expansion.
• Partner closely with Sales, Applications, Innovation, and other cross-functional teams.
• Develop compelling value propositions, customer-facing presentations, one-pagers, and other marketing assets to support new initiatives.
• Drive and execute regional growth initiatives from concept through launch.
• Collaborate cross-functionally to ensure timely delivery of marketing materials and campaign execution
• Analyze market trends, customer needs, competitive activity, and industry data to identify growth opportunities.
• Develop compelling value propositions and marketing assets.
• Lead strategic customer engagements and presentations.
• Serve as a category expert for Bakery and Bars & Confectionery.
• Translate insights into actionable marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Food Science, or related field.
• 7-10 years of experience in B2B marketing, preferably in the food ingredients or CPG industry.
• Deep understanding of Bakery and Bars & Confectionery categories.
• Strong analytical capabilities and project management experience
• Excellent communication and stakeholder management skills.
• Experience with Salesforce CRM and market research tools.
• Ability to travel up to 30%.

Preferred

• MBA or other advanced business degree.
• Strong experience with Mintel, Nielsen, Showpad, Salesforce (SFDC), and digital asset management tools like Bynder.
• Experience in other food and beverage categories in addition to bakery is a plus

Benefits

• Competitive Benefits: Competitive compensation, annual incentive opportunities, and comprehensive health and wellness programs. Our benefit package includes medical, dental, vision, 401(k), vacation, holidays, 16 weeks paid parental leave, and an annual bonus plan.