Marketing Manager
Wildix
USA (Remote)
$75K/yr - $88K/yrIn-houseContractMid level5+ years exp.
7 hrs ago
Senior Marketing Manager
Kansas, USA (Hybrid)
$125K/yr – $130K/yrSenior Level7+ years expFull time
Posted 3 days ago
Job Summary
Own and drive regional marketing strategy and growth initiatives across North America, developing compelling assets, leading launches, and partnering with Sales, Applications, and Innovation to meet business objectives.
- Lead as the Bakery and Bars & Confectionery category expert and translate insights into actionable marketing plans.
- Collaborate cross-functionally to ensure timely delivery of materials, campaign execution, and performance through Salesforce and content platforms.
- Analyze market trends and customer needs to identify opportunities and shape regional content and assets.
Job Description
Responsibilities
- Drive regional marketing strategies and growth initiatives across North America, supporting business objectives and category expansion.
- Partner closely with Sales, Applications, Innovation, and other cross-functional teams.
- Develop compelling value propositions, customer-facing presentations, one-pagers, and other marketing assets to support new initiatives.
- Drive and execute regional growth initiatives from concept through launch.
- Collaborate cross-functionally to ensure timely delivery of marketing materials and campaign execution
- Analyze market trends, customer needs, competitive activity, and industry data to identify growth opportunities.
- Develop compelling value propositions and marketing assets.
- Lead strategic customer engagements and presentations.
- Serve as a category expert for Bakery and Bars & Confectionery.
- Translate insights into actionable marketing strategies.
Requirements
- Bachelor's degree in Marketing, Business, Food Science, or related field.
- 7-10 years of experience in B2B marketing, preferably in the food ingredients or CPG industry.
- Deep understanding of Bakery and Bars & Confectionery categories.
- Strong analytical capabilities and project management experience
- Excellent communication and stakeholder management skills.
- Experience with Salesforce CRM and market research tools.
- Ability to travel up to 30%
Preferred
- MBA or other advanced business degree.
- Strong experience with Mintel, Nielsen, Showpad, Salesforce (SFDC), and digital asset management tools like Bynder.
- Experience in other food and beverage categories in addition to bakery is a plus
Benefits
- Competitive Benefits: Competitive compensation, annual incentive opportunities, and comprehensive health and wellness programs. Our benefit package includes medical, dental, vision, 401(k), vacation, holidays, 16 weeks paid parental leave, and an annual bonus plan.
- Diversity & Inclusion: IFF has been recognized previously in the US on the Disability Equality Index® – Best Place to Work for Disability Inclusion
- Innovation: Gain exposure to cutting-edge technologies and trailblazing advancements in food ingredients solutions and protection. Meaningful work helping advance solutions for the food ingredients industry.
- Global Collaboration: Be part of a global organization that values innovation, creativity, and collaborating amongst our diverse, cross-functional teams. Clear opportunities for career advancement in the Marketing organization of a growing business.
- Sustainability: Contribute to solutions that support a safer, healthier, and more sustainable world. IFF was recognized on the Forbes Net Zero Leaders 2026 list within the chemicals/materials sector.
IFF
3.8 Glassdoor
At IFF, we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. With ~22,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers and 33,000 customers worldwide, we turn possibilities into reality by redefining the limits of science and nature to create a more positive, sustainable future for all. Visit us at www.iff.com to learn how our real-deal experts approach work with an entrepreneurial mindset, working lockstep to defy expectations and create industry-defining solutions that do more good for people and planet
New York, New York, USA
15K employees (1,159 in marketing)
73% recommend to a friend
85% CEO approval
Salaries
Posted range
$125K/yr – $130K/yr
Taken straight from the job posting.
The middle of this range ($128K) is 11% above the median base salary for Senior Marketing Manager roles in the United States ($115K).
Senior Marketing Manager median pay in the United States
Most pay falls between $98K and $143K. Based on 205 salaries.
Marketing Team
Marketing Team Size
470 (3% of company)
Median Career Experience
17.5 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
333.5K
Monthly Google Ads Budget
$469
Traffic Source Mix
Search
44.9%
Direct
44%
Referral
7.8%
Social
2.7%
Paid
0.5%
Headcount Trend
Current headcount: ~14.9K
News about IFF
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
