Senior Marketing Manager

Responsibilities

• Develop and execute quarterly and annual integrated marketing plans aligned with HistoWiz commercial priorities, product/service launches, target customer segments, and revenue goals.
• Own audience segmentation, positioning, messaging, campaign briefs, channel strategy, and go-to-market coordination for priority offerings and markets.
• Partner with Sales, Business Development, scientific, pathology, operations, and product teams to convert customer needs and technical capabilities into compelling campaigns and sales-enablement materials.
• Build and optimize multi-channel demand-generation programs across email, LinkedIn, paid digital, webinars, conferences, partnerships, website/landing pages, and targeted account-based campaigns.
• Own HubSpot campaign architecture, segmentation, lead nurturing, lifecycle workflows, lead scoring, handoff to commercial teams (via NetSuite), and ongoing funnel optimization.
• Design structured A/B and multivariate tests across creative, offers, messages, audiences, landing pages, and nurture sequences to continuously improve conversion and campaign ROI.
• Make generative AI a practical part of the marketing operating model: use AI to accelerate research, ideation, drafting, content repurposing, personalization, competitive synthesis, campaign analysis, and production workflows while maintaining human review for scientific and brand accuracy.
• Develop reusable AI workflows, prompt libraries, templates, and automated processes that increase marketing lead generation – feeding sales qualified leads in NetSuite.
• Own the editorial and campaign content calendar across social media, email, blogs, webinars, case studies, white papers, technical content, customer stories, company updates, and product/service announcements.
• Translate complex scientific, histology, pathology, and technical information into clear, credible content for researchers, biotech/pharma teams, and other life-science audiences.

Requirements

• 5+ years of progressive experience in B2B marketing, growth marketing, demand generation, content marketing, or integrated marketing; experience operating at a Manager or Senior Manager level strongly preferred.
• Bachelor's degree in Marketing, Communications, Life Sciences, Business, or a related field; equivalent relevant experience will also be considered.
• Demonstrated ability to build and execute integrated campaigns that generate measurable demand, qualified leads, pipeline, or revenue impact.
• Excellent writing, editing, messaging, and storytelling skills, with the ability to make technical or scientific concepts clear without oversimplifying them.
• Hands-on experience with marketing automation/CRM platforms such as HubSpot, including segmentation, campaigns, workflows, nurturing, lead management, and reporting.
• Strong working knowledge of digital marketing, SEO, website/landing-page optimization, email marketing, social media, analytics, and conversion testing.
• Meaningful hands-on experience using generative AI tools in real marketing workflows, with sound judgment about where AI adds leverage and where human expertise must remain in the loop.
• Analytical mindset with comfort using data to diagnose funnel performance, prioritize opportunities, and measure business impact.
• Strong project-management skills and the ability to lead cross-functional execution across scientific, commercial, creative, and operational stakeholders.
• Comfortable in a fast-paced, entrepreneurial environment where the role requires both strategic thinking and direct execution.

Preferred

• Experience in biotech, pharma services, CROs, digital pathology, histology, diagnostics, life-sciences tools, healthcare, or another technical B2B market.
• Experience marketing to scientists, R&D teams, pathologists, biotech/pharma organizations, AI companies, or research institutions.
• Experience with account-based marketing, paid media, marketing attribution, enrichment/intent platforms, or AI-assisted lead-scoring and personalization tools.