Senior Marketing Manager

Responsibilities

• Develop and execute integrated marketing strategies that drive brand awareness, lead generation, customer engagement, and revenue growth.
• Manage and strengthen GST's brand presence across digital, print, social media, web, and customer-facing channels.
• Lead partner marketing initiatives and maximize Marketing Development Funds (MDF) through co-branded campaigns, events, and strategic alliances.
• Plan and execute customer events, executive briefings, webinars, seminars, conferences, trade shows, and partner engagement programs.
• Develop and manage multi-channel marketing campaigns, including email marketing, website content, social media, and marketing automation initiatives.
• Create and oversee high-impact marketing content, including case studies, customer success stories, blogs, presentations, thought leadership pieces, and sales enablement materials.
• Partner closely with sales leadership to support pipeline development, lead generation, campaign execution, and revenue-focused marketing programs.
• Measure and analyze campaign performance, lead conversion, event ROI, and marketing KPIs to optimize results and drive continuous improvement.
• Manage marketing budgets, vendor relationships, contracts, and MDF reporting while ensuring effective resource allocation.
• Lead cross-functional marketing projects, ensuring timely execution, brand consistency, and alignment with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of 5 years of progressive marketing experience.
• Experience in the technology, IT, professional services, or related industry preferred.
• Strong knowledge of digital marketing, social media platforms, email marketing, CRM systems, and marketing automation tools.
• Hands-on experience planning, coordinating, and executing customer-facing and partner-focused events, including executive briefings, webinars, conferences, trade shows, and customer engagement initiatives.
• Proficiency with graphic design and content creation tools such as Adobe Creative Suite, Canva, or similar platforms.
• Exceptional written and verbal communication skills with the ability to create engaging and persuasive content.
• Strong project management, organizational, and multitasking abilities with attention to detail.
• Ability to work independently while effectively collaborating with leadership, sales teams, partners, vendors, and customers.
• Strong analytical and problem-solving skills with the ability to interpret marketing data and drive actionable insights.

Benefits

• Medical, dental, and vision coverage
• 401(k) plan
• Paid vacation
• Additional company perks