Responsibilities

• Lead the development and execution of global marketing strategies for fluorescence imaging agents, from pre-launch through commercialization and lifecycle management.
• Define product positioning, value propositions, and segmentation strategies that resonate with surgeons, pharmacists, hospital decision-makers, administrators and patients.
• Translate clinical, safety, and economic evidence into clear, compliant messaging that supports adoption and appropriate use.
• Partner with regional commercial teams to adapt global strategies into locally relevant execution plans.
• Develop customer-centric messaging frameworks that articulate the clinical value of fluorescence imaging agents within surgical workflows.
• Lead the creation of global marketing content and commercial assets, including core messaging, visual aids, digital content, training materials, and launch toolkits.
• Ensure all materials align with regulatory, legal, and medical requirements for pharmaceutical promotion.
• Support integrated marketing campaigns across digital, field, educational, and congress channels.
• Partner with Medical Affairs, Clinical, HEOR, and Market Access teams to inform evidence generation strategies that strengthen product positioning and support formulary adoption.
• Translate clinical trial data, real-world evidence, and health economic insights into marketing claims and proof points.

Requirements

• Minimum of 8+ years of professional experience in pharmaceutical or biotech marketing, product marketing, or related roles.
• Demonstrated experience marketing hospital-administered drugs, specialty pharmaceuticals, or imaging agents.
• Familiarity with surgical environments, perioperative workflows, and hospital decision-making processes.
• Proven ability to build strong product positioning and communicate clinical value to technical and non-technical audiences.
• Experience working cross-functionally with Medical Affairs, Clinical, Regulatory, and Market Access teams.
• Strong understanding of compliant pharmaceutical promotion and evidence-based marketing.
• Ability to simplify complex clinical and technical information into compelling customer-facing narratives.
• Excellent written, verbal, and presentation skills.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Confidence engaging with senior leaders and contributing to strategic discussions.

Preferred

• Advanced degree such as MBA, PharmD, PhD, MPH, or MS.
• Prior experience in surgical imaging, fluorescence, oncology, or specialty hospital products.
• Experience supporting product launches in regulated pharmaceutical environments.
• Exposure to working with or supporting Pharmacy & Therapeutics committees, pharmacy stakeholders, or health-system decision-makers.
• Background in medical devices or combination products is a plus.