Responsibilities

• Lead the development and execution of comprehensive marketing, branding, and business growth strategies aligned with organizational objectives and market positioning.
• Oversee digital marketing initiatives, including social media, paid advertising, CRM platforms, lead generation, campaign analytics, and ROI optimization.
• Direct and mentor multidisciplinary teams while ensuring operational efficiency, accountability, high performance, and continuous professional development.
• Establish KPIs, monitor departmental performance, prepare executive reports, and implement process improvements to maximize productivity and service quality.
• Collaborate cross-functionally with Sales, Executive Leadership, Operations, and external partners to support organizational growth and customer satisfaction initiatives.
• Manage marketing operations, communication strategies, corporate presentations, vendor relationships, special projects, events, and representation at strategic meetings or conventions.
• Ensure compliance with company policies, brand standards, labor regulations, and HR best practices, including employee coaching, performance management, conflict resolution, and workforce development.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; unrelated field considered of candidate has 2 or more years of related experience.
• Minimum of 7–10 years of progressive experience in marketing leadership, brand management, digital marketing, or business development roles.
• Strong knowledge of digital marketing platforms, CRM systems, social media strategy, analytics tools, and marketing automation technologies.
• Proven leadership experience managing multidisciplinary teams, departmental operations, budgets, and strategic initiatives in fast-paced environments.
• Excellent analytical, organizational, communication, presentation, and project management skills with strong business acumen.
• Ability to manage multiple priorities, lead organizational change, resolve complex situations, and maintain high standards of customer service and operational excellence.
• Fully bilingual (English and Spanish) with availability to work extended hours, weekends, holidays, and travel as required.