senior marketing manager, Experiential (Seattle or New York)

Responsibilities

• Identifies and communicates key responsibilities and practices to ensure the team operates with clarity, positivity, and accountability.
• Leads development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks.
• Provides clear vision and inspiration to agency partners, creative teams, cross-functional stakeholders, and internal leaders.
• Establishes a multi ‑ year experiential roadmap aligned to brand priorities, cultural moments, customer insights, and enterprise initiatives.
• Represents experiential marketing across the broader marketing and GTM ecosystem.
• Serves as SME for experiential marketing, cultural trends, innovation, and emerging technologies.
• Partners across integrated marketing, social, PR, media, brand, product, retail, and store design.
• Leads agency and production partners to deliver best-in-class work.
• Lead experiential strategy , translating brand priorities, obsessing customer insights, and cultural opportunities into breakthrough experiences.
• Own end-to-end activation development , from strategic brief and creative concept through execution, amplification, and measurement.

Requirements

• 5+ years experiential marketing, brand activation, event marketing, cultural partnership, or related roles.
• Deep expertise in experiential strategy, creative development, production, and activation.
• Ability to turn customer and cultural insights into compelling brand experiences.
• Strong strategic, creative, operational, and financial acumen.
• Ability to influence senior leaders and mobilize cross-functional teams.
• Strong people and agency leadership.

Benefits

• As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
• Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
• Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
• You will also have access to backup care and DACA reimbursement.
• Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
• We’re onsite four days a week.