Senior Experiential Marketing Manager

Responsibilities

• Experiential execution & strategy support
• - Partner with Brand Marketing leadership to shape the experiential strategy, then own its day-to-day execution in line with Brand Marketing priorities..
• - Plan and deliver memorable, shareworthy activations that generate word of mouth, PR, and high social engagement.
• - Build a scalable sampling strategy.
• - Maintain a forward-looking experiential calendar aligned with quarterly campaigns, cultural moments, retailer priorities, and brand-building opportunities.
• - Build attribution into every activation: affiliate codes, on-site capture, EMV reporting, and a retro for every event.
• - Stand up a disciplined test-and-learn program - launch experiments, define and measure impact, and scale the strongest ideas.
• - Be on the ground at key events to keep execution on track and solve problems in real time.
• Partnership Activation
• - Partner with the Brand Marketing Manager to turn sponsorships into engaging consumer experiences, and to develop high-impact creator experiences that deepen relationships, drive authentic advocacy, and spark culturally relevant conversation.

Requirements

• 6+ years in experiential marketing, event marketing, or brand partnerships, including 3+ years owning events end to end.
• A portfolio of intimate, high-touch events with results you can show.
• Strong agency and vendor management skills, and comfort owning budgets.
• A strong analytical orientation: you've set KPIs, measured event impact beyond attendance, and turned performance and consumer insights into actionable recommendations.
• Willingness to travel frequently (2x-4x per quarter) and work events.

Preferred

• Startup or small-company experience building processes or policies from scratch.
• Experience on a brand team.
• Background in beverage, hospitality, wellness, or founder-led brands.

Benefits

• health / dental, 401(k) matching, a flexible, unlimited paid time off policy, 16 weeks fully paid parental leave, a home office stipend, transit benefits for those in the San Francisco Bay Area, and access to co-working office space if located in or visiting San Francisco.