Senior Marketing Manager

Responsibilities

• Develop and execute integrated B2B and B2C marketing strategies that align with company objectives, drive brand awareness and revenue, and support product launches, e-commerce, retail, and customer growth.
• Lead multi-channel marketing campaigns from strategy through execution, including paid advertising, social media, email, e-commerce, events, partnerships, and other relevant channels, with clear audiences, messaging, budgets, timelines, and performance goals.
• Own marketing analytics, testing, and optimization, using performance data, customer insights, market research, and A/B testing to evaluate results, identify opportunities, and continuously improve campaigns and customer experiences.
• Lead hands-on development and execution of creative and content, including advertising, social media, email, presentations, educational materials, graphics, and video; create and edit assets using tools such as Canva, Adobe Photoshop and AI Creative Platforms..
• Collaborate across the organization and manage internal and external resources to ensure consistent brand execution, timely delivery, and effective marketing programs—while remaining willing and able to personally roll up your sleeves and get the work done.
• Develop annual and quarterly marketing plans aligned with company revenue, brand, product, and growth objectives.
• Translate business objectives into audience strategies, positioning, messaging, go-to-market plans, campaigns, and measurable goals for B2B and B2C audiences.
• Partner with Product Development and company leadership on product positioning, messaging, naming, launches, and go-to-market strategies.
• Plan and execute multi-channel campaigns across paid social, search, display, email, social, e-commerce, retail, partnerships, and events.
• Manage campaign creative, audiences, budgets, timelines, tracking, and performance.

Requirements

• 8+ years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies.
• Proven ability to balance strategic thinking with hands-on execution; comfortable developing the strategy and personally executing the work.
• Strong experience with marketing analytics, performance measurement, A/B testing, and data-driven optimization.
• Experience developing and managing paid advertising campaigns across multiple digital channels.
• Hands-on experience with Canva, Adobe Photoshop and AI Creative Platforms such as Higgsfield and experience developing or managing video content.
• Strong understanding of brand strategy, messaging, storytelling, customer journeys, and integrated marketing.
• Exceptional written and verbal communication skills, creative judgment, organization, and project management skills.
• Ability to work independently, take ownership, manage multiple priorities, and collaborate effectively across functions.

Preferred

• Experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands.
• Experience with direct-to-consumer and/or e-commerce brands, including Shopify, Amazon, Walmart Marketplace, or retail media.
• Experience with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or comparable platforms.
• Experience directing photography and/or video production.
• Experience building a brand style guide or brand system from the ground up.
• Experience working with purpose-driven, mission-oriented, or B Corp companies.
• Experience in a small, entrepreneurial, or growing company.

Benefits

• Health & Wellness Benefits for eligible roles
• Flexible Work Environment with remote options
• Performance Bonus
• Vacation & Sick-time
• Accrual so you have time to rest, recharge and take care of what matters most to you
• Quarterly Employee Product Allowance to enjoy Essential Oxygen Products for personal use.
• Team Service Days where we come together to give back to our communities
• Paid Volunteer Time to support a 501(c)(3) organization of your choice
• Purpose-Driven Culture where you’ll work alongside supportive, passionate people who believe business can be a force for good