Senior Marketing Manager, Digital Trust & Global Regulations (Community)

Responsibilities

• Own community priorities, audience segmentation, and the growth roadmap for the internal Digital Trust community and external Digital Trust & Cybersecurity Community.
• Develop scalable acquisition, onboarding, engagement, retention, and advocacy programs that sustain customer and field participation.
• Activate the supporter network as a contributor and ambassador community supporting field education, customer engagement, and deal support.
• Partner with Events and regional teams on in-person and virtual programming; own audience recruitment, opt-in journeys, and relevant post-event follow-up.
• Coordinate community calls, newsletters, digital channels, and Digital Trust Agent programming; adapt approved messaging by role, industry, geography, and need.
• Partner with Program Operations on CRM, registration, consent, and engagement handoffs; Messaging & Narrative on approved content; and Events on delivery.
• Use engagement data, customer feedback, and CRM signals to improve member experience.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Preferred

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
• Experience delivering community growth, audience development, or customer-engagement programs.
• Experience developing acquisition, onboarding, engagement, and retention programs.
• Ability to coordinate cross-functional and regional stakeholders.
• Strong planning, communication, analytical, and stakeholder-management skills.
• Audience-led programming across events, community calls, newsletters, and digital channels.
• Engagement analytics, CRM signals, and customer feedback to improve programs.
• Supporter or ambassador activation and advocacy programs. Cybersecurity, digital trust, privacy, compliance, regulatory programs, or regulated-industry experience.