Marketing & Community Engagement Coordinator

Responsibilities

• Represent Primrose School of Silicon Forest in the Hillsboro community through regular, face-to-face visits to local businesses, family-focused organizations, and community groups.
• Develop and maintain referral partnerships with organizations that serve young families, such as pediatric and family health offices, children's activity programs, and community organizations.
• Connect with Hillsboro-area employers to introduce the school as a high-quality early education and care option for their working families.
• Attend and help staff community events, fairs, and family gatherings, and bring back qualified family contacts from every event.
• Plan and support school and community events, including open houses, that bring prospective families onto campus.
• Support enrollment by following up promptly on inquiries and outreach leads and helping schedule school tours with the School Director.
• Run family referral campaigns that encourage current families to introduce friends, neighbors, and coworkers to the school.
• Create authentic social media posts and content that show daily life, events, and community involvement at the school, following Primrose brand standards and family photo permissions.
• Strengthen engagement with current families through events and communication that build loyalty and retention.
• Track outreach activity, partnerships, leads, tours, and enrollments so leadership can measure the results of the 90-day pilot.

Requirements

• One to two or more years of experience in community outreach, marketing, enrollment or admissions, or relationship-based sales required; experience in early childhood education, child care, schools, or family-focused services strongly preferred.
• Demonstrated success building referral partnerships or networking in person with local businesses and organizations required; existing connections in Hillsboro or the greater Washington County area preferred.
• Experience creating social media content and supporting events required; familiarity with Instagram, Facebook, Canva, and a CRM or lead-tracking tool preferred.
• A valid driver's license and reliable transportation required, along with the ability to complete the background check required for child care staff in Oregon.
• Must be able to travel regularly around Hillsboro and nearby communities to visit businesses, organizations, and events.
• Must be able to work on site at the school and out in the community, including occasional evening or weekend events and open houses, and to stand and walk for extended periods at events.
• Must be able to work at a computer or phone to follow up on leads, create content, and track outreach results.

Benefits

• Pilot: The role begins as a 90-day pilot with clear success measures, reviewed with the School Director at the end of the pilot.
• Paid sick time: Paid sick time in accordance with Oregon law.
• Growth: The opportunity to shape a new role at the school, working directly with the School Director and the franchise owners.