Responsibilities

• This role owns the execution, optimization, and measurement of all paid media channels. This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine. You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs.
• You will work in close coordination with the Campaign Team ; while they own the overall campaign strategy, you design and execute the paid media components. You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms.
• Always-On Paid Media Execution
• Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms. Develop and maintain competitive conquest campaigns.
• Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives.
• Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale.
• Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality.
• Emerging Channel Development
• Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL).
• Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts.

Requirements

• Experience: 8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience.
• Channel Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication.
• Analytical Skills: Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement.
• Technical Proficiency: Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems.
• Budget Management: Experience managing $3M+ annual media budgets with accountability for pipeline outcomes.

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.