Senior Marketing Manager (Development & District)

Responsibilities

• Develop and execute integrated, multi-channel marketing strategies across the portfolio, balancing district-wide priorities with distinct asset positioning, audiences, and business objectives.
• Translate development and business priorities into actionable marketing plans, including positioning, audience strategy, messaging, channel mix, budgets, timelines, and KPIs.
• Identify market opportunities and develop proactive campaigns and initiatives that strengthen individual assets, the broader portfolio, and overall destination positioning.
• Lead multiple high-priority marketing initiatives from strategy and concept development through execution, optimization, measurement, and post-campaign analysis.
• Oversee the development and management of brand and marketing materials across physical and digital channels, including websites, landing pages, email, presentations, brochures, signage, photography, video, and sales collateral, ensuring consistency across all touchpoints.
• Partner with Creative, Content, Media, Digital, Social, PR, Experiential, and agency teams to develop coordinated campaigns and storytelling that build awareness, engagement, and demand.
• Collaborate closely with Development, Leasing, Sales, Hospitality, F&B, Operations, and other business partners to align marketing activity with commercial priorities and customer acquisition goals.
• Develop audience-specific strategies and campaigns for key stakeholder groups, including prospective tenants, brokers, district guests, consumers, visitors, and community audiences.
• Use audience insights, market intelligence, and performance data to continuously refine messaging, creative, channel strategy, and campaign effectiveness.
• Manage agency and vendor partners, marketing budgets, and other initiatives as required to support evolving business priorities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Real Estate, or related field.
• Approximately 8 years of progressive marketing experience, preferably within real estate, mixed-use development, hospitality, retail, or other highly experiential environments.
• Demonstrated experience developing and executing integrated marketing strategies across multiple audiences, channels, and business objectives.
• Experience marketing complex, multi-dimensional brands, destinations, developments, or portfolios strongly preferred.
• Proven experience managing creative agencies, media partners, digital agencies, production companies, and other external vendors.
• Demonstrated experience developing marketing collateral and directing creative across print, digital, environmental, and experiential applications.
• Exceptional project management skills with the ability to manage multiple complex initiatives and competing priorities.
• Strong creative instincts and the ability to translate business objectives into compelling brand stories, campaigns, and experiences.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong proficiency in Microsoft Office and familiarity with digital marketing, CRM, analytics, project management, and creative platforms.