Senior Marketing Manager

Responsibilities

• Partner with the Director of Marketing and business leaders to develop annual marketing plans that align with commercial priorities and growth goals
• Own the development and execution of integrated demand generation campaigns that support awareness, lead generation, pipeline growth, and customer engagement
• Translate business objectives, customer insights, and technical product value into compelling campaign messaging, audience strategies, and content plans
• Partner closely with Sales to understand field needs, prioritize marketing support based on business impact, align campaign strategy, improve lead follow-up, and support sales enablement needs
• Lead B2B campaign strategy and execution from planning through launch, optimization, and post-campaign analysis
• Define campaign KPIs, monitor performance dashboards, report results, and recommend optimizations based on data, customer engagement, and business impact
• Manage campaign budgets with a focus on smart investment, strong stewardship, and measurable return
• Lead cross-functional workstreams and manage internal agency/digital support, external vendors, and agency partners to ensure clear direction and high-quality work that supports business and campaign goals
• Identify opportunities to improve campaign processes, workflows, tools, and ways of working to increase efficiency, accountability, and marketing effectiveness
• Leverage project management tools, such as Monday.com or similar platforms, to keep campaigns on track and deliver high-quality work on time

Requirements

• 10+ years of experience in Business-to-Business marketing, with demonstrated experience leading integrated campaigns or demand generation programs
• Strong interpersonal, written, and verbal communication skills
• Build trusted relationships with stakeholders at all levels; drive decisions and alignment across business and technical teams
• Ability to assess and prioritize sales and business needs, balancing urgency, strategic value, resource availability, and potential impact
• Demonstrated ability to lead through influence, manage competing priorities, and move work forward in a cross-functional team environment
• Experience using campaign performance data, KPIs, dashboards, and reporting insights to optimize marketing programs and communicate results
• Continuous improvement mindset with the ability to evaluate processes, recommend improvements, and implement practical changes that improve team efficiency and campaign outcomes
• Experience translating customer needs, market insights, and product value into effective messaging, content, and multi-channel campaign strategies
• Knowledge of Monday.com or other similar project management tools
• Experience with Salesforce/Pardot/Marketing Cloud a plus

Benefits

• Day 1 Benefits Coverage with low cost Medical, Vision, Dental
• Day 1 Paid-time Off and Vacation
• 4.5% Company Match 401(k) plan
• $500 Annual Company-paid Lifestyle Benefit
• Competitive Compensation and Bonuses
• Company-paid Life and Disability Insurance
• Employee Stock Purchase Plan
• Training and Advancement Opportunities