Head of Marketing, Beamable
FIRY
San Francisco, CA (Remote)
$220K/yr - $255K/yr (Est.)In-houseFull-timeSenior level10+ years exp.
18 hrs ago
Senior Marketing Manager | Bilingual Mandarin
New York City, NY (On-site)
$80K/yr – $100K/yrSenior Level7+ years expFull time
Posted 3 days ago
Job Summary
Own end-to-end marketing programs across digital, print, and in-store channels, ensure brand consistency, analyze market and performance data, and collaborate with operations and sales to drive local store success.
- Lead multi-channel campaigns
- Maintain brand messaging and partnerships
- Analyze performance and report insights
Job Description
Responsibilities
- Manage and execute marketing campaigns across various channels, including digital, social media, print, and in-store promotions.
- Collaborate with operations team leaders to ensure marketing initiatives align with brand identity and business objectives .
- Analyze market trends, customer insights, and competitive landscape to inform marketing strategies.
- Ensure consistent brand messaging and positioning across all marketing channels.
- Oversee the creation and distribution of marketing collateral, including menus, signage, and promotional materials.
- Manage digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media campaigns.
- Track and analyze digital marketing performance metrics, providing insights and recommendations for improvement.
- Engage with customers on social media platforms, responding to inquiries and fostering positive brand interaction.
- Identify and develop strategic partnerships to enhance brand visibility and drive sales.
- Plan and execute local store marketing (LSM) initiatives and promotional events to increase customer traffic and engagement.
Requirements
- Bachelor's degree in Marketing , Business, Communications, or a related field.
- 7 + years of experience in marketing, with at least 3 years in a restaurant or hospitality environment. Previous experience in a supervisory role is required.
Preferred
- Bilingual Mandarin Preferred.
Vertex Hospitality Group
Vertex Hospitality was founded in 2016. The Managing Partners of multiple restaurant brands saw the opportunity to build an infrastructure to support the needs of building a growing national restaurant franchise organization. Vertex has since become a powerhouse in the industry.What sets Vertex apart is its dynamic team—a fusion of exceptional talent and seasoned entrepreneurs, all with a remarkable history of triumphs in the realm of restaurant openings and management. Each member of our team is a specialist in a distinct facet of foodservice operations, collectively forming an unbeatable force in the hospitality landscape.Presently, our team proudly oversees and supports three distinctive restaurant brands: Hook & Reel Cajun Seafood & Bar (hookreel.com), KPOT Hot Pot & Korean BBQ (thekpot.com), and Kinya Ramen (kinya.us). The success story of Hook & Reel is nothing short of phenomenal, boasting a staggering 70+ locations nationwide. KPOT is on a rapid ascent, set to surpass 100 locations by the close of 2024. Meanwhile, Kinya Ramen, our latest culinary venture, has already unfurled its charm with 9 operational units and numerous more poised for imminent launch.In the exciting realm of Vertex Hospitality, we're not just building restaurants; we're crafting experiences, breaking boundaries, and setting the stage for an unparalleled journey in the world of gastronomy. Join us as we redefine the art of hospitality, one thriving concept at a time.
Salaries
Posted range
$80K/yr – $100K/yr
Taken straight from the job posting.
The middle of this range ($90K) is 22% below the median base salary for Senior Marketing Manager roles in the United States ($115K).
Senior Marketing Manager median pay in the United States
Most pay falls between $98K and $143K. Based on 232 salaries.
Marketing Team
Marketing Team Size
6 (12% of company)
Median Career Experience
5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2K
Traffic Source Mix
Search
34.4%
Direct
42.5%
Referral
5.5%
Social
16.1%
Paid
1.4%
Headcount Trend
Current headcount: ~50
News about Vertex Hospitality Group
Links
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