Senior Marketing Manager at Bayer | Creve Coeur, MO | $146K/yr – $219K/yr

Bayer

Senior Marketing Manager

Creve Coeur, MO (On-site)

$146K/yr – $219K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Own enterprise-brand and go-to-market strategy with budget stewardship and cross-functional alignment across sales, finance, and product.

Own short- and long-term brand and GTM plans across channels.
Must-have: Proven ability to translate strategy into executable programs and ROI-driven decisions.
Standout: Strong cross-functional influence and experience with partner or channel ecosystems.

Job Description

Responsibilities

Own the development and execution of short- and long-term brand and go-to-market strategies, including distribution considerations;
Set enterprise-aligned priorities and convert them into plans, programs, incentives, and enablement materials that deliver Commercial Ambition outcomes;
Oversee accurate budget planning and stewardship for programs, commissions/incentives, and field activities; ensure ROI discipline and investment optimization;
Guide program design and rollout to support customer engagement and channel performance; ensure enablement and adoption;
Align strategic priorities across senior stakeholders (sales leadership, finance, product management, program operations, regional/field teams);
Lead enterprise-level innovation events and forums that accelerate alignment and execution;
Leverage competitive intelligence, market data, and performance analytics to shape strategy and investment choices;
Continuously evaluate program effectiveness and recommend improvements to elevate ROI and customer experience;
Ensure integration with broader portfolio, distribution, partner strategy, and enterprise commercial strategies;
Model Farmer Experience leadership and embed partner strategy alignment into field activation and governance.

Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999

Leverkusen, North Rhine-Westphalia, DEU

96K employees (6,644 in marketing)

www.bayer.com