Responsibilities

• Demand generation strategy and paid channels: Define the channel mix, set the testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting.
• HubSpot and lifecycle marketing: Own HubSpot as the system of record. Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance.
• Pipeline quality and automation reliability: Keep qualification filters honest so sales works real prospects. Instrument the automation layer so silent failures surface before they cost pipeline.
• Content and SEO: Build and execute a product-led content strategy that drives durable organic pipeline. Translate customer research and competitive gaps into a publishing cadence and ship it
• Website: Own the site as a growth surface, not a brochure. Publish, test, and improve through Webflow without creating engineering dependency.
• Review generation: Run our review programs (e.g., G2 reviews) as a repeatable, systematized engine.
• Measurement and cross-functional alignment: Build clean reporting on pipeline contribution, CAC, and funnel performance. Partner with sales on ICP targeting, routing logic, and handoff quality.

Requirements

• 3 to 7 years in B2B SaaS demand generation or growth marketing, with direct ownership of at least two or three of the core channels this role requires: paid, lifecycle, content, or SEO.
• Deep, hands-on HubSpot expertise: workflows, sequences, lifecycle stages, routing, and reporting. You have architected this yourself, not just worked within a system someone else built. This is non-negotiable.
• A system-builder mindset paired with martech fluency. You map manual handoffs and failure points. You know when to automate, when to instrument, and when a process is too fragile to leave undocumented.
• Paid demand gen craft, especially on LinkedIn and account-based programs, paired with enough content and SEO sense to shape a product-led plan and turn performance data into decisions.
• Comfort owning execution end to end in a lean, fast-moving environment: strong judgment on priorities, working command of Webflow or a comparable CMS, and the ability to operate without a large team beneath you.

Preferred

• ABM program experience with tight sales-marketing alignment
• Familiarity with G2 review generation as a credibility and pipeline lever
• Light design direction experience

Benefits

• Competitive compensation package (base + bonus)
• Health Insurance
• Unlimited Paid Time Off
• Remote work environment (You should be located in Boston, NY, or Texas)