Senior Marketing Manager

Independence Pet Group

Senior Marketing Manager - Aggregator

USA (Remote)

$81K/yr - $110K/yr (Est.)Senior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end aggregator channel performance and partnerships for IPH pet brands at senior level.

Own performance management across aggregators and optimize for profitability and CPA.
Lead major aggregator relationships and portfolio-level negotiations.
Coordinate cross-functional reviews and performance planning with senior leaders.

Job Description

Responsibilities

Lead performance management across volume, conversion, CPA, and profitability.
Monitor and manage daily and weekly channel performance; lead rapid response actions when volatility occurs.
Provide regular performance updates & insights on results across aggregators
Identify and execute optimization initiatives across aggregators, including ranking improvements, bid strategies, and offer adjustments.
Identify and execute scale and efficiency opportunities across brands and partners.
Partner with internal analysts to translate insights into commercial plans.
Identify operational and process improvements to drive scale, efficiency, and accuracy across brands and partners.
Track and respond to competitor moves across aggregators and adjacent channels
Manage major aggregator relationships across the IPH portfolio as the senior point of contact.
Negotiate and sign portfolio-level partnerships with priority aggregators.

Requirements

Bachelor’s, or Master’s degree in Business, Marketing, Economics, Finance, Mathematics, or a related analytical field.
5+ years in aggregator operations, performance marketing, channel management, strategy consulting or commercial partnerships.
Proven experience driving scalable operational processes and delivering commercial outcomes.
Strong commercial negotiation capability, ideally within marketplace ecosystems.
Strong analytical mindset with the ability to understand drivers across multiple partners, interpret performance data and drive decisive action.
Excellent communication and relationship-building skills across internal and external stakeholders.
Experience with aggregators/price comparison sites, insurance, pet industry or performance marketing
Understanding of funnel metrics, ranking algorithms, CPA optimization, and aggregator ecosystems.
Comfort with performance dashboards and working alongside data teams.

Benefits

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations

Independence Pet Group

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Founded in 2021

Chicago, Illinois, USA

744 employees (49 in marketing)

www.independencepetgroup.com

Salaries

SalaryGuide estimate

$81K/yr – $110K/yr

Modelled from 18 comparable roles.

See all Independence Pet Group salaries

Links

www.independencepetgroup.com

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.