Senior Marketing Manager - Academics & Society

Responsibilities

• Build and execute Academic Total Program Observations across several major Academic Medical Centers
• Develop and execute Academic IDN Summits across major healthcare networks that shape the future direction and growth of these key customers
• Develop and execute strategic academic engagement platforms—including executive forums, national user conferences, and peer-to-peer education—that influence institutional priorities, accelerate technology adoption, and create measurable opportunities for programmatic growth.
• Liaise with the Academic Key Accounts team to build and execute influencer marketing across healthcare systems.
• Elevate early practice alumni as thought leaders: Position early practice academic medical center alumni as da Vinci champions, elevating them as key influencers and thought leaders.
• Develop academic faculty KOLs who can shape Program Director belief and effective programmatic adoption of da Vinci as part of academic tripartite mission.
• Empower the next generation of academic influencers by integrating thought leaders into local peer-to-peer events and key sessions at Intuitive 360, CONNECT, and society symposia to drive belief and adoption of da Vinci.
• Develop scalable strategies and tactics for shepherding da Vinci trained residents and fellows into early practice roles where they can develop and scales their da Vinci and Ion practices, including development of early practice mentorship events.
• Collaborate closely with our Market Activation and Outreach Team to help Academic Medical Centers develop and deploy messaging that elevates the impact of da Vinci surgery and Ion bronchoscopy across patients and providers.
• Amplify academic success stories by highlighting case studies from across the country on resident training best practices, benign procedure integration, and da Vinci 5 case studies in academia.

Requirements

• Education: Bachelor’s degree in marketing, Business, Health Sciences, or related field required; advanced degree (MBA, MPH, or related) preferred.
• Experience: 10+ years of marketing, partnership, or program management experience in the healthcare or medical device industry, with a focus on academic, clinical, or society engagement.
• Expertise: Demonstrated success in forging strategic partnerships with academic institutions and/or professional societies. Proven ability to drive curricular development and educational initiatives in a matrixed environment.
• Communication Skills: Excellent verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders ranging from senior society leaders to residents and fellows.
• Analytical Skills: Proficient in market and data analysis; ability to translate insights into targeted strategies that support organizational goals.
• Project Leadership: Strong record of managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
• Travel: Willingness to travel for academic site visits, trade shows, society events, and other business needs. 50% travel
• Core Competencies: Strategic Mindset: Visionary thinker who connects academic and society trends to long-term organizational objectives.
• Core Competencies: Relationship Management: Skilled in establishing trust-based relationships with KOLs, faculty, society leadership, and administrative teams.
• Core Competencies: Collaboration & Influence: Able to unify cross-functional stakeholders—from Clinical Marketing to Digital Solutions—to deliver cohesive and effective programs.

Preferred

• Advanced degree (MBA, MPH, or related) preferred.