Senior Marketing Manager, ABM

Responsibilities

• Build and manage the entire cold email engine. Take a hands-on approach to grading, tiering, and contact-mapping our core target segments.
• Identify key behavioral trigger points to launch highly impactful, "always-on" automated journeys.
• Tie everything together. You are ultimately responsible for defining what success looks like and tracking cross-channel performance to prove direct impact on meetings booked, SQLs, and pipeline generated.
• You will build reports in Salesforce to tell a clear story with data and diagnose CRM sync issues to convey solutions to our tech team.
• Build the targeting and messaging systems that power our ABM efforts for both cold outbounding and current prospects.
• Taking cold leads to warm leads to keeping the warm leads engaged throughout a longer sales cycle.
• Working in tandem with sales to discover key points in the sales prospecting cycle to pull accounts faster to onboarding.
• You will supply our highly capable channel teams with the exact data and messaging they need to execute direct mail, gifting, and LinkedIn campaigns effectively.
• You should have an opinion on whether messaging will resonate and be able to give direction if the output misses the mark.
• You will also build streamlined systems for deploying this content to the sales team.

Requirements

• Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines.
• You don't just "set it and forget it." You love building automated workflows, you are constantly running A/B tests on messaging and targeting, and you use data to relentlessly optimize your approach.
• Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach).
• You are comfortable working inside HubSpot and Salesforce. You don't need to be a backend developer, but you know how the systems talk to each other, how to diagnose sync issues, and how to pull a reliable pipeline report.
• Experience in fintech or banking is a massive plus.
• Adhere to all company security policies and data handling procedures.
• Complete mandatory security awareness training within required timeframes.
• Promptly report any suspected security incidents or suspicious activity to the Security team.

Preferred

• Experience collaborating with Field Marketing or cross-functional teams in ABM programs

Benefits

• Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
• Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
• Employer-paid life and disability insurance
• 11 observed holidays and PTO plan
• Up to 12 weeks of paid family leave
• Continuing education reimbursement